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6 Tips for Better B2B Marketing (Infographic)

Turning website visitors into customers requires constantly analyzing your online-marketing strategy. Here are six tips for staying ahead of your competitors.

Business-to-business online marketing is an evolving science, thanks to the rise of new tools like video and podcasts. What's more, social media's role is becoming increasingly important. 

While the tactics for effective B2B marketing strategy may change, there are some fundamental principles that can help marketers fine-tune their strategy. For example, nearly 70 percent of B2B companies that blog generate more leads than those that don't, according to software company InsideView.

The infographic below from circle S studio shares six tips for how to get the most out of your B2B online marketing program.


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IMAGES: circle s studio
Last updated: Aug 5, 2014

GRAHAM WINFREY

Graham Winfrey is a staff writer for Inc.com. He previously covered alternative investments at Private Equity International magazine, prior to which he worked at Business Insider and MSNBC.com. He lives in Brooklyn, New York.




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