Business-to-business online marketing is an evolving science, thanks to the rise of new tools like video and podcasts. What's more, social media's role is becoming increasingly important. 

While the tactics for effective B2B marketing strategy may change, there are some fundamental principles that can help marketers fine-tune their strategy. For example, nearly 70 percent of B2B companies that blog generate more leads than those that don't, according to software company InsideView.

The infographic below from circle S studio shares six tips for how to get the most out of your B2B online marketing program.