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What Angel Investors Really Want to Know

You want to tell them why your idea is brilliant, right? Here's what investors really want to hear you talk about.

As an angel investor and head of the New York Angels investing group, Brian Cohen has heard every business idea in the book. So what's his advice for entrepreneurs pitching their ideas?

It's not about the idea. It's about the execution.

"I'll take a bad idea with brilliant execution any day over a brilliant idea with terrible execution," Cohen says. 

During a conversation with Young Entrepreneur Council founder Scott Gerber, Cohen also talked about the importance of entrepreneurs doing their homework regarding the capital raising process.

"They have to ask themselves, is this the right time to raise money?" he says. "If they haven't studied or at least thought about those issues, they weren't curious enough to become as smart and as learned as they possibly could, why would I invest in them?"

Another factor when pitching angel investors is the ability to demonstrate true team chemistry.

"The team has to be able to work together," Cohen says. "A lot of times the first generation or the founders are throwaway founders. They’re not going to be capable of building the business." 

For more tips on how to pitch angel investors, watch the video below. 


Inside the Mind of a Top Angel Investor

Brian Cohen, Chairman of New York Angels, tells Inc.'s Scott Gerber everything entrepreneurs need to know about building a business that will impress investors.

Last updated: Jun 19, 2014


Graham Winfrey is a staff writer for He previously covered alternative investments at Private Equity International magazine, prior to which he worked at Business Insider and He lives in Brooklyn, New York.

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