Roughly 70 percent of companies trying to make big changes to their operations fail--not because the strategy itself was bad, but because they couldn't engage their employees (or customers) enough to get on board, according to Gartner.
Gamification is one tool many businesses use to help solve this problem. The idea is to motivate employees or customers with a little old-fashioned competition--albeit facilitated with new tech tools.
Gamification works inside your organization, for example, when workers compete to accomplish company objectives. The concept also applies to customers, such as when Nike introduced Nike+, an app that lets people share their workout stats and compete with each other and bring their performance to a higher level.