Subscribe to Inc. magazine
INNOVATE

Why Gamification Works (and How to Do It) (Infographic)

Think it's just a trendy new B-school concept? Not quite. It's been around longer than you think--because it works.
Advertisement

Roughly 70 percent of companies trying to make big changes to their operations fail--not because the strategy itself was bad, but because they couldn't engage their employees (or customers) enough to get on board, according to Gartner.

Gamification is one tool many businesses use to help solve this problem. The idea is to motivate employees or customers with a little old-fashioned competition--albeit facilitated with new tech tools.

Gamification works inside your organization, for example, when workers compete to accomplish company objectives. The concept also applies to customers, such as when Nike introduced Nike+, an app that lets people share their workout stats and compete with each other and bring their performance to a higher level.

Check out the infographic below from ClickSoftware to see how companies are using gamification to drive change with both employees and customers. 

 


IMAGES: Shutterstock, ClickSoftware.com
Last updated: Jul 14, 2014

GRAHAM WINFREY

Graham Winfrey is a staff writer for Inc.com. He previously covered alternative investments at Private Equity International magazine, prior to which he worked at Business Insider and MSNBC.com. He lives in Brooklyn, New York.




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: