Picking a great name for your startup is harder than it sounds.

One of the things to think about when choosing a company name is how it will look in the subject line of an email, according to cloud-based analytics company DataHero. Great companies in recent history have had between five and ten letters in their name and at least one hard consonant, such as Google, Starbucks and Verizon.

For tips on how to navigate trademark availability and pick the best name possible for your startup, check out DataHero's infographic below.