Reddit co-founder Alexis Ohanian has seen first-hand how technology can pull the rug out from under a business.

As a child, Ohanian watched his father curse the Internet for the way it completely changed the travel agency business. Rather than cling stubbornly to the old way of working, however, Ohanian's father adapted, and the business is still around today.

During a conversation with Young Entrepreneur Council founder Scott Gerber, Ohanian discussed how business owners can get a jump on adapting to the changing technological landscape.

"My advice is...start building this technology internally," he said. "Start using this stuff yourself and adapting to it in a way that concedes that the old world is changing and you have to adapt.”

One branding tip Ohanian shared has to do with the power of logos, something he learned after creating the alien mascot for Reddit.

"People can like mascots in a way that they can’t like a website. It's a way to humanize a brand," he said. "For consumer-facing apps in particular, it helps people form a more robust memory of the product."

For more tips on building a lasting brand, watch the video below.


Without Their Permission: Alexis Ohanian Wants You to Adapt

The reddit co-founder talks to Inc.'s Scott Gerber about the open internet, valuing your users, the importance of the reddit alien, and more. .