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The Tricky Business of Bringing a Great Product to Market

Behance co-founder Scott Belsky explains the art of cutting the right corners in the early days of your startup.

Seven years after launching the wildly successful design site Behance, co-founder Scott Belsky is still trying to get it right. 

While Belsky already sold Behance for a reported $150 million to Adobe, where he now works, that fact hasn't changed his desire to continuously improve the site, which lets designers showcase their portfolios. During a conversation with Young Entrepreneur Council founder Scott Gerber, Belsky talked about the need to continuously reduce and simplify.

"We have fewer features in Behance today than we had six years ago, which is really telling, and I think the product today is better than it's ever been," he said, adding that there are still features the company could probably benefit from killing off. "You never get something truly right without tons of iteration, and it certainly does not need to be truly right when it first hits the market, or you’ll never push it to fruition," he said.

Even after launching your startup, Belsky recommends keeping an open mind to fundamentally changing your business model.

"When you’re up and running you have to be obsessed with how people are actually using [your product]," he said. "Often times you’ll find that people are using it in ways you didn’t expect, and that could be your business." 

While bringing a half-baked idea to market is never smart, some corner cutting is okay during the early days of your startup.

"You don’t want to cut corners on the things that truly distinguish what you’re doing," Belsky said. "You do want to cut corners on everything else to get it to market... you want to make sure that the one thing you’re most known for is truly thought out and refined at launch, and you need to make sure you don’t dwell on all of the things that can get in the way of shipping."

For more tips on how to bring a great product to market, watch the video below.


Behance's Scott Belsky: A Tech Startup Survival Guide

The founder talks to Inc's Scott Gerber about how he built his creative marketplace Behance and found a balance between metrics, tech and the creative process.

Last updated: Jul 8, 2014


Graham Winfrey is a staff writer for He previously covered alternative investments at Private Equity International magazine, prior to which he worked at Business Insider and He lives in Brooklyn, New York.

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