How to Tell a Great Story
Use this seven-step process to develop and tell a business anecdote that will you help close the deal. Read more
Guerrilla Marketing
Have Customers Write Your Ads
Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
Get More People to 'Like' You: 3 Tips
Have Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunities. Read more
LinkedIn Tips: How to Build Your Brand
Potential customers now assess your brand based on your LinkedIn profile rather than your website. Read more
Recent Guerrilla Marketing Articles
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
How I Built My Company With Grassroots Marketing
Happy Family became one of the fastest-growing food companies in the U.S. by tapping into a network of moms. Read more
CEOs: 5 Simple Reasons Why You Should Tweet
No more excuses. Tweeting, even for c-level execs, can be surprisingly productive. Here's why. Read more
Start-up Marketing: An Essential Road Map
How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. Read more
Get Great PR: 7 Things You Must Do
In the quest to win the hearts and minds of the press, you're going to have to do all the work. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
How to Use QR Codes to Market Your Business
Smart companies are using the scan-codes to break the wall of interaction with customers. Keep these tips in mind when trying it for yourself. Read more
How to Blow Up an Armored Truck in 12 Steps
Looking to pull off a brash PR stunt? Here's how to engineer an explosive marketing campaign in 12 easy steps. Read more
10 Tips for Bootstrapping Your Marketing
When money's tight, your brand's image doesn't have to suffer. Read more
Inc. 5000 Applicant of the Week: AArrow Advertising
How an 18-year-old kid took $500 and built a guerilla marketing agency with franchises in 30 cities and $4.5 million in revenue. Read more
Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
How to Revamp Your Marketing Plan
How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Read more
Saving Broadway Books
A story about blogs, books, burritos--and a son who wouldn't let his mother's business fail Read more
Using an Innovative Communications Strategy to Fight the Taliban
Wexley School for Girls, an innovative ad agency that specializes in guerrilla marketing, is helping the Army's mission in Afghanistan Read more
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