Could You Market Chocolate Filled With Air?
John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate. Read more
Guerrilla Marketing
Recent Guerrilla Marketing Articles
How to Revamp Your Marketing Plan
How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Read more
Saving Broadway Books
A story about blogs, books, burritos--and a son who wouldn't let his mother's business fail Read more
Using an Innovative Communications Strategy to Fight the Taliban
Wexley School for Girls, an innovative ad agency that specializes in guerrilla marketing, is helping the Army's mission in Afghanistan Read more
Inc. 5000 Applicant of the Week: Attack! Marketing and Promotions
Three friends use guerrilla marketing techniques to take their agency to the next level. Read more
Marketing Drives Pop Culture 
Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. A... Watch video
Leaving a Memorable Impression
When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers... Watch video
Generating Client Referrals
The best customers are those who bring in new ones. Inc. Expert Nancy Michaels explains how to boost your referrals. Watch video
Maximizing Word of Mouth Marketing
How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz. Watch video
Case Study: When a Guerrilla Marketing Campaign Backfires
Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?. Read more
Building Buzz
Creating local word of mouth can help spread the word about your business without having to spend the big bucks. Read more
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
What's Next: Blinded by the Buzz
Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. Read more
Contagious Commercials [Audio]
How can cheap, homemade movies help you connect with customers? Associate editor Nadine Heintz explains why more and more companies are turning to YouTube... Watch video
Low Budget, High Impact
When you're a solo entrepreneur, marketing your products and services can seem like more than you can afford. However, take it from our experts, it doesn't h... Read more
Lies, Damn Lies, and Word of Mouth
The hottest marketers in the country face their biggest challenge yet: marketing themselves. Read more
Guerrilla Tactic Targets Golfers
Golf, meet guerrilla marketing... Read more
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. Read more
When Buzz Goes Bad
How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management. Read more
30 Seconds with Guerrilla Marketing's Guru
Jay Conrad Levinson answers questions and explains how guerrilla marketing works. Read more
Trading Places With the Big Guys
How a small shoe-care product manufacturer gets large athletic-shoe makers to endorse its product. Read more
Introducing Guerrilla Marketing
In business as in war, the key to victory is picking the right battlefield and concentrating your troops Read more
Pizza Fight Mushrooms Into Guerrilla War
Mr. Shoes Pizza in Rochester, N.Y., takes on Domino's Pizza Read more
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