Guerrilla Marketing


Recent Guerrilla Marketing Articles

Saving Broadway Books

By John Brant |  Dec 1, 2009

A story about blogs, books, burritos--and a son who wouldn't let his mother's business fail  Read more


Using an Innovative Communications Strategy to Fight the Taliban

By Max Chafkin |  Jul 1, 2009

Wexley School for Girls, an innovative ad agency that specializes in guerrilla marketing, is helping the Army's mission in Afghanistan  Read more


Inc. 5000 Applicant of the Week: Attack! Marketing and Promotions

By Caitlin McDevitt |  Apr 15, 2009

Three friends use guerrilla marketing techniques to take their agency to the next level.  Read more


Marketing Drives Pop Culture

Featuring Alex Bogusky |  Sep 26, 2008

Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. A...  Watch video


Leaving a Memorable Impression

By Nancy Michaels |  Oct 5, 2007

When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers...  Watch video


Generating Client Referrals

By Nancy Michaels |  Aug 30, 2007

The best customers are those who bring in new ones. Inc. Expert Nancy Michaels explains how to boost your referrals.   Watch video


Maximizing Word of Mouth Marketing

By Nancy Michaels |  Aug 30, 2007

How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz.   Watch video


Case Study: When a Guerrilla Marketing Campaign Backfires

By Michael Fitzgerald |  Jun 1, 2007

Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?.  Read more


Building Buzz

By Mark Henricks |  Apr 15, 2007

Creating local word of mouth can help spread the word about your business without having to spend the big bucks.  Read more


Jim Koch on the Secret to Effective (and Cheap) Marketing

By Jim Koch |  Apr 1, 2007

Educating consumers is crucial if you want to keep marketing expenses in check.  Read more


What's Next: Blinded by the Buzz

By David H. Freedman |  Dec 1, 2006

Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.  Read more


Contagious Commercials [Audio]

By Nadine Heintz and Rod Kurtz |  Nov 15, 2006

How can cheap, homemade movies help you connect with customers? Associate editor Nadine Heintz explains why more and more companies are turning to YouTube...  Watch video


Low Budget, High Impact

By Ted O'Callahan |  Apr 6, 2006

When you're a solo entrepreneur, marketing your products and services can seem like more than you can afford. However, take it from our experts, it doesn't h...  Read more


Lies, Damn Lies, and Word of Mouth

By Mike Hofman |  Apr 1, 2006

The hottest marketers in the country face their biggest challenge yet: marketing themselves.  Read more


Guerrilla Tactic Targets Golfers

By Jess McCuan |  Oct 1, 2004

Golf, meet guerrilla marketing...  Read more


The Buzz Guru

By Rob Walker |  Mar 1, 2004

Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.  Read more


When Buzz Goes Bad

By Nancy K. Austin |  Apr 28, 1998

How a company handles adversity, and the bad buzz that swirls in its wake, is a true test of its operations and management.  Read more


30 Seconds with Guerrilla Marketing's Guru

By Susan Greco |  Aug 1, 1995

Jay Conrad Levinson answers questions and explains how guerrilla marketing works.  Read more


Trading Places With the Big Guys

By Paul B. Brown |  Jul 1, 1989

How a small shoe-care product manufacturer gets large athletic-shoe makers to endorse its product.  Read more


Introducing Guerrilla Marketing

By John Case |  Apr 1, 1987

In business as in war, the key to victory is picking the right battlefield and concentrating your troops  Read more


Pizza Fight Mushrooms Into Guerrilla War

By Joshua Hyatt |  Dec 1, 1986

Mr. Shoes Pizza in Rochester, N.Y., takes on Domino's Pizza  Read more


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