How to Improve Your Site's Search Ranking
Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of this essential marketing tool.
Read moreGuides
How to Build a Brand Internationally
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's how yours can be next.
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How to Advertise on Facebook
Here are 4 tips to make your ad stand out among the site's status updates, party photos, and comments.
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How to Price Your Products
Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it.
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How to Take Advantage of Online Review and Answer Sites
A look at using customer forums and review sites such as Yelp to generate sales, tips on responding to negative feedback, plus how and why to make it simple for customers to review you.
Read moreStart-up
How to Start a Business
Ready to take the entrepreneurial leap? Here's some advice on identifying a market need, writing a business plan, and setting up a new venture. Read more
How to Bring Your Invention to Market
Here's a step-by-step process for turning a good idea for a new invention into a financial success. Read more
How to Find a Business to Buy
An overview of how to determine what business suits you, what you can afford, and how to perform due diligence. Read more
How to Close the Deal When Buying a Business
Tips on how to perform due diligence on a business you want to buy. Plus: What it takes to close the deal. Read more
More guides on Start-up
Running a Business
How to Find New Customers and Increase Sales
How to better understand your target audience, generate new sales leads, and focusing on getting more revenue from existing clientele. Read more
How to Price Business Services
Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe... Read more
How to Pick a Site for Your Business
Whether you are opening a new store, setting up a small factory, or looking to lease a branch office, these tips will help you find the right location for yo... Read more
How to Start and Run a Business: Advice for Women
A look at business opportunities for women, plus loans and grants that are available to women-run companies. Read more
More guides on Running a Business
Money and Finance
How to Choose Business Accounting Software
From QuickBooks to NetSuite, there's plenty of accounting software out there to choose from. Here's how to pick the best one to serve your company's needs. Read more
How to Reduce Your Small Business Tax Bill
A look at helpful year-end tax tips, advice on making smart elections, and good tax resources for the small business owner. Read more
How to Lower Your Company's Energy Bills
How to use less energy and lower your business's utility bills Read more
How to Navigate Business Insolvency
Advice on bankruptcy, liquidation, reorganization, dealing with creditors, and financial insolvency. Read more
More guides on Money and Finance
Leadership and Managing
How to Write an Offer Letter
An offer letter communicates to a potential employee the terms of employment and can head off arguments—or even losing that employee who you spent so much ... Read more
How to Hire an HR Director
Growing companies add employees at a rapid clip. They also tend to handle human resources in an ad hoc function for too long. Here's a look at the best pract... Read more
How to Conduct Annual Employee Reviews
Many entrepreneurs struggle when it comes to providing workers with concrete feedback on how they can improve their performance. Here are tips and techniques... Read more
How to Assemble an Employee Handbook
As your company expands, you'll probably want to write down policies and rules that govern your employees. Here's how to create an employee handbook that is ... Read more
More guides on Leadership and Managing
Sales and Marketing
How to Design the Best Website for Your Business
Six key design points to keep in mind when creating or redesignig your business’s website. Read more
Your 10-Step Guide to Blogging
Inc.com blogger Maisha Walker lays out a 10-step guide to starting, writing, marketing and monetizing your company blog. Read more
How to Use Social Networking Sites to Drive Business
Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting e... Read more
How to Use Multimedia for Business Marketing
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketi... Read more
More guides on Sales and Marketing
Managing Technology
How to Choose the Right Telecom System
The pros and cons of various voice over Internet protocol systems, plus a telecom glossary for small business owners Read more
How to Choose a Long-Distance Plan
Being able to connect with customers, investors and employees in far-flung locations is important for business but there are more choices in telecom than ever. Read more
How to Advertise Your Small Business Online
Tips on how to drive traffic to your company's website using search engine optimization, social media, and customer-driven marketing. Read more
How to Sell More Online
How to create a great website on the cheap--and convert more online browsers into buyers. Read more
More guides on Managing Technology
Innovation
How to Protect Your Trade Secrets
Advice for the small-business owner on protecting trademarks, writing nondisclosure agreements, and other tools for protecting intellectual property Read more
How to Outsource R&D
R&D isn't just for big corporations. Here's how you can use innovation to build your business, from selecting projects to tax advantages. Read more
How to File for a Patent
This step-by-step guide describes the legal process of filing for a patent. Read more
How to Guard Against Patent Infringement
Once you've received patent protection, enforcing it is mostly your job. Here's how. Read more
More guides on Innovation
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