Article Object ( [inc_foreignid] => 0 [inc_title] => How to Stand Out at Fashion Week [inc_headline_prefix] => [inc_headline] => 8 Ideas for Rocking Fashion Week [inc_homepage_headline] => 8 Ways to Rock Fashion Week [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 7 [inc_autid] => [inc_deck] => We've tapped the strategies of some of the best young companies trying to get noticed by the style-makers and influentials at New York's Fashion Week. [inc_homepage_deck] => Tips from some of the best young companies trying to get noticed by the influentials at New York Fashion Week. [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => TRUE [inc_pubdate] => 2010-09-10 09:29:00 [inc_promo_date] => 2010-09-10 09:29:00 [inc_custom_pubdate] => [inc_meta_keywords] => fashion week, fashion industry, retail, marketing, product promotion [inc_custom_additional_description] => [inc_filelocation] => guides/2010/09/how-to-stand-out-at-fashion-week.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => TRUE [inc_display_video_at_bottomflag] => FALSE [inc_hide_video_prerollflag] => FALSE [inc_clean_text] =>

Sure, it's glamorous. But New York Fashion Week is not all champagne fountains and elaborately coiffed models pacing the tents. Assembling all that glitz is a lot of hard work – and not just for the armies of stylists and limo drivers.

If you're not blinded by the flashbulbs, it's easy to see that Fashion Week can be a marketer's daydream. It's tastemaker central, with crowds saturated with cultural influencers: bloggers, buyers, designers, and editors. The big labels, of course, have a literal center-stage during Fashion Week, but emerging fashion, design, and beauty companies also can take advantage. So can, well, anyone. And you don't need to take the Mercedes approach and sponsor the whole shebang.

In fact, a little humility can go a long way. In the throes of the recession last year, Fashion Week could have had an identity crisis. The industry was wounded, but it decided to rally its forces and encourage shoppers to join the fashion week party. Dubbed Fashion's Night Out, the Friday night city-wide shopping event, which layers in-store after-hours promotions with celebrity meet-and-greets and musial events, has now spread to Los Angeles' Rodeo Drive. Events centered around making Fashion Week accessible to average folks (well, average folks who can stimulate the fashion economy) are also being held in a handful of other cities.

We've consulted the experts in promotions, marketing, and events at growing companies trying to get noticed at Fashion Week. Here are some of their best tips.

1. Hold a Charity Event.

Even in this week of celebrating decadence, charity can be a big draw. Stuart Weitzman, the shoe designer, has found a potent formula for brand promotion. It's one part charity (ovarian cancer awareness) mixed with one party celebrity and poured over a ping pong competition.

"Our customers are women, we latched onto ovarian cancer in part because it is a disease that's important to them, and can be, if not cured, prevented. But when you just ask people for money for a cause, you don't get a lot of response," Weitzman says. "If you make it fun, it's a lot easier to draw a crowd. And that's part of what's good for the brand."

Why a ping pong tournament? Pretty much just because Weitzman loves the sport. It's also zany enough to raise an eyebrow, which is just what Weitzman wants.

"Of course, there's a little bit of show business in the fashion business," he says. "When you make a lot of noise, people listen. Newspapers magazines cover it – you get your name in front of the public and see you're doing something worthwhile in addition to making beautiful shoes."

2. Throw a Party.
Ideeli, an online private sale site, is a Fashion Week sponsor online. But to extend its Fashion Week presence, Ideeli is also hosting an end-of-week bash. The target audience: you guessed it, influencers. Well, at least of the blogger variety.

"The primary focus of that party is to reach out to all of the bloggers who have been covering fashion week all week long," said Tamara Rosenthal, Ideeli's executive director of brand marketing. "We appreciate the blogger community, they're very important to us and the designers we work with every day."

The Ideeli and Style Coalition party is slated for the night shows end, ("So no one has to worry about waking up early the next day," Rosenthal says), and Fashion's Night Out is also ripe for event-hosting. Gilt City is hosting a Fashion Week launch party, and plenty of the Friday night retail events have party elements – lights, music, and celebrity appearances.

3. Cater a Show.
When Gregory Baratte, a former director of marketing for Louis Vuitton, launched Hello Pasta, an all-natural fast and casual pasta eatery in midtown Manhattan, this January, he thought he'd said goodbye to Fashion Week being part of his job. Not so much.

When a friend told him cosmetics company M.A.C. and Milk Studios, which together host emerging artists and designers during Fashion Week, were looking for a new caterer, he went for it. This week he and the Hello Pasta team are feeding models, backstage crew, guests, editors, and buyers neat little boxes of penne or fusilli from five catering stations in the studios.

While a company that deals in hearty carbs might not seeme to be the snuggest fit for lithe models, the brands are comfortably well matched.

"M.A.C. and Milk are known to support young companies, young designers, not the biggest fashion brand," Baratte says. "Because we are a start-up and we are trying to make it, it makes it a community of people trying to start-up. And that's just where we want to be."

When is it worthwhile to trade a week's worth of food for exposure, though? "When you have a new product, you need as many people as you can to try it. When I realized we would be serving more than 4,000 people that week, I knew it was a good idea."

Baratte wanted to create repeat customers, and encourage word-of-mouth advertising. And the shoe fit, because Hello Pasta is opening a second location in New York's Garment Districe this fall. "The No. 1 objective is to have a group of trendsetters try the product, and this group of people at Fashion Week are a lot of opinion leaders and trendsetters."

4. Pamper the Influencers
.
You'll get a lot of their eyeballs along the way. That's the strategy John Amato's Show Media, an Inc. 500 company based in New York, employs. Last year in the economic downturn, Show Media, which supplies about one-third of New Yorks taxicabs with advertising and cab-toppers, decided to donate $40,000 in ads to Fashion's Night Out.

"Last year fashion was really beat up. in donating the ads we were trying to help out the people who mean so much to us," Amato says.

This year, Show Media is maintaining a presence during all of Fashion Week by staging vehicles in front of the runways' new home, Lincoln Center. The company's partner taxis last year shuttled Vogue editors around. This year, it's running a VIP shuttle, and constant shuttles on Fashion's Night Out for shoppers looking to get from, say, Fifth Avenue down to the Meatpacking District.

5. Get Your Product Out There.
Two words: goody bags. It's true that swag bags can be overrated, and some marketing gurus warn against including your products in freebie or sample bags. But when it's done right – and actually reaches your target audience – it can have a big impact. What could be better than getting your product into the hands of someone who will buy it again?

For designers, it's a tricky thing, and giveaways are typically reserved for celebrities or product placement. But across the beauty industry, demonstrations and samples are still king.

Your brand might not be internationally known, but you can take some inspiration from the big dogs in the kinds of freebies and promotions that actually draw a crowd. For instance, L'Oreal takes the direct approach, thinking no one's afraid of taking a free sample. A L'Oreal car will be cruising around Fashion Week and Lincoln Center giving out free Elnett samples and touch-ups. On Fashion's Night Out, it will be parked in SoHo for maximum exposure. Chanel is doing free manicures all Friday night in the Meatpacking District, and consumers can get a runway-ready crimpy hairstyle at Cynthia Rowley in the West Village.

6. Get a DJ.
Not just any DJ. A famous DJ.

This week includes quite a slate of trend-forward music, with DJ Alexandra Richards spinning at Sephora to promote YSL's Rouge Flame lipstick, DJ Charlotte Kemp Muehl and Sean Lennon are playing at Mabelliene, and DJ Leigh Lezark is taking her place as the new face of the DKNY campaign. Get the hint? Drumming up some beats is buzz-worthy – you'll get press before the week even starts. And it's not just of the bloggy variety: Vanity Fair's September issue devoted a significant amount of editorial space to Fashion's Night Out, including an event guide.

7. Get Someone Famous for Your Event.
It might seem an unlikely pairing, but when Jersey Shore's Vinny Guadagnino is at C.O. Bigelow's in New York City on Friday night, he won't just be delivering grooming tips: He'll be drawing in a lot of foot traffic and driving sales. Big fist pump.

In the same vein, Maybelline is using models Erin Wasson, Jessica White, and Lisalla Montenegro to judge a catwalk-walking contest. If you're looking for a consumerist, but not necessarily highbrow or uber-opinion leader crowd, consider this tactic for drawing crowds.

8. Sponsor an Emerging Designer.
You may lack a Mercedes-sized marketing budget, but you can still get exposure and cultural clout by linking arms with an emerging designer and sponsoring his or her show. Out of the deal the designer will get the financial ability to put on a great show and you'll get your brand cited alongside theirs. The arrangement will also give you a nice presence during the runway show.

With the more established brands, it's easy to know what you're buying into. With smaller designers, you have to really do your research.

"You have to pick the right partner that matches your own brand's DNA. It has to be a brand that relates to the fashion industry," says Baratte of Hello Pasta. "I was a little shocked to see another fast food company sponsoring fashion week in the past. It has to make sense in terms of the branding and the positioning."

He says it's trickier for brands outside the industry (or the industries of health, beauty, design, or healthy foods) to find matches that make sense. But if you have a good fit, sponsoring an emerging designer is a nice foot-in-the door for Fashion Week. Ideeli, which is sponsoring Fashion Week as a whole this year online, started its relationship with Fashion Week by working with a couple small designers. Now the site has partnerships with a number of high-end brands.

"That's my advice, to try and catch that wave, find the emerging, rather than going right to major sponsorships," says Rosenthal. "When we did that, we could see the recognition, and the approval of our brand partners. And that's our whole goal: We are sending the message to our partners that we are a big part of the fashion community."

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[end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69278' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 69278 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 0 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => 8:35AM ET [homepage_headline] => What Your Reading Habits Say About You [homepage_headline2] => What Your Reading Habits Say About You [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [49127] => Image Object ( [img_foreignkey] => [img_reference_name] => woman on smartphone [img_caption] => [img_alt_text] => woman on smartphone [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 1 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => woman-on-smartphone.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => FALSE [img_tile_override_imageref] => woman-on-smartphone-300.jpg [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => woman on smartphone [img_notes] => 504387543 [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69278' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-29 12:54:15 [time_updated] => 2015-01-29 12:54:53 [id] => 49127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => Turning the 'Bulletproof' Coffee Craze Into a Big Brand [inc_headline_prefix] => [inc_headline] => Turning the 'Bulletproof' Coffee Craze Into a Big Brand [inc_homepage_headline] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-29 06:00:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => jill-krasny/dave-asprey-bulletproof-coffee-cafe.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68856' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 68856 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 1 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => 6:00AM ET [homepage_headline] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [homepage_headline2] => 'Bulletproof' Coffee Creator Sets His Sights on the Mainstream [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [49038] => Image Object ( [img_foreignkey] => [img_reference_name] => coffee beans [img_caption] => [img_alt_text] => coffee beans [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 1 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => coffee-beans.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => coffee beans [img_notes] => amelafjr76971 [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '68856' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-28 17:49:05 [time_updated] => 2015-01-28 17:49:46 [id] => 49038 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => 7 Critical Mistakes to Avoid in Business Negotiations [inc_headline_prefix] => [inc_headline] => 7 Critical Mistakes to Avoid in Business Negotiations [inc_homepage_headline] => [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2015-01-28 12:30:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => jayson-demers/7-critical-mistakes-to-avoid-in-business-negotiations.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 7 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => TRUE [inc_activeflag] => TRUE [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69195' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 69195 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [rubric] => [sort] => 2 [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => 7 Critical Mistakes to Avoid in Business Negotiations [homepage_headline2] => 7 Critical Mistakes to Avoid in Business Negotiations [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [48922] => Image Object ( [img_foreignkey] => 176558909 [img_reference_name] => getty_176558909_97064797045000.jpg [img_caption] => [img_alt_text] => Businesswoman Discussing With Colleague In Office [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 872 [img_ityid] => 5 [img_bucketref] => [img_bucket_dimx] => [img_bucket_dimy] => [img_f1imageref] => [img_panoramicref] => getty_176558909_97064797045000.jpg [img_pan_dimx] => 970 [img_pan_dimy] => 450 [img_light_imageflag] => TRUE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => TRUE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '69195' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2015-01-28 12:22:45 [time_updated] => 2015-01-28 12:22:45 [id] => 48922 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. 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Sure, it's glamorous. But New York Fashion Week is not all champagne fountains and elaborately coiffed models pacing the tents. Assembling all that glitz is a lot of hard work – and not just for the armies of stylists and limo drivers.

If you're not blinded by the flashbulbs, it's easy to see that Fashion Week can be a marketer's daydream. It's tastemaker central, with crowds saturated with cultural influencers: bloggers, buyers, designers, and editors. The big labels, of course, have a literal center-stage during Fashion Week, but emerging fashion, design, and beauty companies also can take advantage. So can, well, anyone. And you don't need to take the Mercedes approach and sponsor the whole shebang.

In fact, a little humility can go a long way. In the throes of the recession last year, Fashion Week could have had an identity crisis. The industry was wounded, but it decided to rally its forces and encourage shoppers to join the fashion week party. Dubbed Fashion's Night Out, the Friday night city-wide shopping event, which layers in-store after-hours promotions with celebrity meet-and-greets and musial events, has now spread to Los Angeles' Rodeo Drive. Events centered around making Fashion Week accessible to average folks (well, average folks who can stimulate the fashion economy) are also being held in a handful of other cities.

We've consulted the experts in promotions, marketing, and events at growing companies trying to get noticed at Fashion Week. Here are some of their best tips.

1. Hold a Charity Event.

Even in this week of celebrating decadence, charity can be a big draw. Stuart Weitzman, the shoe designer, has found a potent formula for brand promotion. It's one part charity (ovarian cancer awareness) mixed with one party celebrity and poured over a ping pong competition.

"Our customers are women, we latched onto ovarian cancer in part because it is a disease that's important to them, and can be, if not cured, prevented. But when you just ask people for money for a cause, you don't get a lot of response," Weitzman says. "If you make it fun, it's a lot easier to draw a crowd. And that's part of what's good for the brand."

Why a ping pong tournament? Pretty much just because Weitzman loves the sport. It's also zany enough to raise an eyebrow, which is just what Weitzman wants.

"Of course, there's a little bit of show business in the fashion business," he says. "When you make a lot of noise, people listen. Newspapers magazines cover it – you get your name in front of the public and see you're doing something worthwhile in addition to making beautiful shoes."

2. Throw a Party.
Ideeli, an online private sale site, is a Fashion Week sponsor online. But to extend its Fashion Week presence, Ideeli is also hosting an end-of-week bash. The target audience: you guessed it, influencers. Well, at least of the blogger variety.

"The primary focus of that party is to reach out to all of the bloggers who have been covering fashion week all week long," said Tamara Rosenthal, Ideeli's executive director of brand marketing. "We appreciate the blogger community, they're very important to us and the designers we work with every day."

The Ideeli and Style Coalition party is slated for the night shows end, ("So no one has to worry about waking up early the next day," Rosenthal says), and Fashion's Night Out is also ripe for event-hosting. Gilt City is hosting a Fashion Week launch party, and plenty of the Friday night retail events have party elements – lights, music, and celebrity appearances.

3. Cater a Show.
When Gregory Baratte, a former director of marketing for Louis Vuitton, launched Hello Pasta, an all-natural fast and casual pasta eatery in midtown Manhattan, this January, he thought he'd said goodbye to Fashion Week being part of his job. Not so much.

When a friend told him cosmetics company M.A.C. and Milk Studios, which together host emerging artists and designers during Fashion Week, were looking for a new caterer, he went for it. This week he and the Hello Pasta team are feeding models, backstage crew, guests, editors, and buyers neat little boxes of penne or fusilli from five catering stations in the studios.

While a company that deals in hearty carbs might not seeme to be the snuggest fit for lithe models, the brands are comfortably well matched.

"M.A.C. and Milk are known to support young companies, young designers, not the biggest fashion brand," Baratte says. "Because we are a start-up and we are trying to make it, it makes it a community of people trying to start-up. And that's just where we want to be."

When is it worthwhile to trade a week's worth of food for exposure, though? "When you have a new product, you need as many people as you can to try it. When I realized we would be serving more than 4,000 people that week, I knew it was a good idea."

Baratte wanted to create repeat customers, and encourage word-of-mouth advertising. And the shoe fit, because Hello Pasta is opening a second location in New York's Garment Districe this fall. "The No. 1 objective is to have a group of trendsetters try the product, and this group of people at Fashion Week are a lot of opinion leaders and trendsetters."

4. Pamper the Influencers
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You'll get a lot of their eyeballs along the way. That's the strategy John Amato's Show Media, an Inc. 500 company based in New York, employs. Last year in the economic downturn, Show Media, which supplies about one-third of New Yorks taxicabs with advertising and cab-toppers, decided to donate $40,000 in ads to Fashion's Night Out.

"Last year fashion was really beat up. in donating the ads we were trying to help out the people who mean so much to us," Amato says.

This year, Show Media is maintaining a presence during all of Fashion Week by staging vehicles in front of the runways' new home, Lincoln Center. The company's partner taxis last year shuttled Vogue editors around. This year, it's running a VIP shuttle, and constant shuttles on Fashion's Night Out for shoppers looking to get from, say, Fifth Avenue down to the Meatpacking District.

5. Get Your Product Out There.
Two words: goody bags. It's true that swag bags can be overrated, and some marketing gurus warn against including your products in freebie or sample bags. But when it's done right – and actually reaches your target audience – it can have a big impact. What could be better than getting your product into the hands of someone who will buy it again?

For designers, it's a tricky thing, and giveaways are typically reserved for celebrities or product placement. But across the beauty industry, demonstrations and samples are still king.

Your brand might not be internationally known, but you can take some inspiration from the big dogs in the kinds of freebies and promotions that actually draw a crowd. For instance, L'Oreal takes the direct approach, thinking no one's afraid of taking a free sample. A L'Oreal car will be cruising around Fashion Week and Lincoln Center giving out free Elnett samples and touch-ups. On Fashion's Night Out, it will be parked in SoHo for maximum exposure. Chanel is doing free manicures all Friday night in the Meatpacking District, and consumers can get a runway-ready crimpy hairstyle at Cynthia Rowley in the West Village.

6. Get a DJ.
Not just any DJ. A famous DJ.

This week includes quite a slate of trend-forward music, with DJ Alexandra Richards spinning at Sephora to promote YSL's Rouge Flame lipstick, DJ Charlotte Kemp Muehl and Sean Lennon are playing at Mabelliene, and DJ Leigh Lezark is taking her place as the new face of the DKNY campaign. Get the hint? Drumming up some beats is buzz-worthy – you'll get press before the week even starts. And it's not just of the bloggy variety: Vanity Fair's September issue devoted a significant amount of editorial space to Fashion's Night Out, including an event guide.

7. Get Someone Famous for Your Event.
It might seem an unlikely pairing, but when Jersey Shore's Vinny Guadagnino is at C.O. Bigelow's in New York City on Friday night, he won't just be delivering grooming tips: He'll be drawing in a lot of foot traffic and driving sales. Big fist pump.

In the same vein, Maybelline is using models Erin Wasson, Jessica White, and Lisalla Montenegro to judge a catwalk-walking contest. If you're looking for a consumerist, but not necessarily highbrow or uber-opinion leader crowd, consider this tactic for drawing crowds.

8. Sponsor an Emerging Designer.
You may lack a Mercedes-sized marketing budget, but you can still get exposure and cultural clout by linking arms with an emerging designer and sponsoring his or her show. Out of the deal the designer will get the financial ability to put on a great show and you'll get your brand cited alongside theirs. The arrangement will also give you a nice presence during the runway show.

With the more established brands, it's easy to know what you're buying into. With smaller designers, you have to really do your research.

"You have to pick the right partner that matches your own brand's DNA. It has to be a brand that relates to the fashion industry," says Baratte of Hello Pasta. "I was a little shocked to see another fast food company sponsoring fashion week in the past. It has to make sense in terms of the branding and the positioning."

He says it's trickier for brands outside the industry (or the industries of health, beauty, design, or healthy foods) to find matches that make sense. But if you have a good fit, sponsoring an emerging designer is a nice foot-in-the door for Fashion Week. Ideeli, which is sponsoring Fashion Week as a whole this year online, started its relationship with Fashion Week by working with a couple small designers. Now the site has partnerships with a number of high-end brands.

"That's my advice, to try and catch that wave, find the emerging, rather than going right to major sponsorships," says Rosenthal. "When we did that, we could see the recognition, and the approval of our brand partners. And that's our whole goal: We are sending the message to our partners that we are a big part of the fashion community."

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With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? See what your reading style says about your chances for success.

Speed Reader. You blow through emails and pride yourself on your rapid response time--no one is faster than you. Sure, but have you ever gone back and double-checked to make sure you have not let any of the email's specific points fall through the cracks? Rapid readers may get through information quickly, but they often miss important details in their "read with speed" technique. The real estate agent representing the sellers of a property a friend of mine was buying surely thought she did well by her clients when she drove their property into a bidding war, but her rapid response style of reading cost her clients $25,000 when she did not carefully read the offer contained in my friend's agent's email and transmitted the wrong figure to them.

Skimmer. Your eyes skip a word here and there, so your email exchanges have some back and forth, but you eventually get done what needs doing. Chances are, your contacts and colleagues view you like they would a C student. You frustrate them with your hit or miss attitude, so you are not likely to inspire enough confidence to win a new deal or get a raise or promotion. Contacts will end up bypassing you when possible and relegate you to the pile of last resorts. When I recently reached out to our health insurance broker, she did the opposite of what I asked in my email, and ended up costing herself (and me!) a lot of time and hassle that could have been avoided if she had read my request as it was written in the initial email. In the process, she made sure that when it comes time to renew our policy, I will go directly to the health insurance company itself and cut her out.

Scrutinizer. Read, reflect, respond. You take the time to read an email in its entirety and then send one succinct reply. It takes a bit longer than you would like sometimes, but being thorough minimizes the clutter in your inbox, helps you stay organized, and ultimately shows the person on the other side of the communication that he can trust you with his business. A prospective customer recently sent me a list of questions about our products, and I carefully answered each point with a clear explanation and concise technical information about our products. A week later, the customer placed a large order and told me that he had chosen our company because, unlike our competitors, I was the only person who had addressed every concern he had raised, so he felt comfortable giving us his business.

Don't let your reading strategy sink your chances at success. If you want colleagues, contacts, and customers to feel they are in good hands with you, slow down, stop scanning, and start reading like your life depends on it--because professionally speaking, it does.

 

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In February, Dave Asprey will cut the ribbon on his first-ever Bulletproof café. After nearly five years, it seems like a logical step for a guy whose butter-infused coffee inspired a cult following. Read on for the story of how Asprey went from experimenting with "biohacking" his own body to building a thriving business. (And check out more stories in our Built From Passion series.)

Where the Idea Came From 

At 20, Dave Asprey was depressed, overweight, and eating to cope with his emotions, which veered from clear and decisive to stricken with fear. After buying disability insurance, "because I got to the point where I wouldn't hire myself," he told Inc. last summer, the former project manager and software entrepreneur became obsessed with his health, from the quality and duration of his sleep to the fat content of foods he consumed. 

The more he studied himself, the more he realized he wasn't after a quick pick-me-up but the feeling of being on, all the time. At a friend's suggestion, he began taking so-called smart drugs--a broad term for compounds that heighten cognition--and he says then his hazy world came into focus. After shedding 50 pounds in three months, "I fired my doctor and started taking smart drugs without supervision," he said. He went on to lose 50 more. 

Asprey, who is 41 and lives in the Bay Area, spent 15 years and more than $300,000 to "hack" his biology. He claims he upgraded his brain by more than 20 IQ points and lowered his biological age while learning to sleep more efficiently. He says that learning to do these seemingly impossible things has turned him into a better entrepreneur, husband, and father. This premise became the foundation for Bulletproof Executive, the self-funded performance-coaching company Asprey started in 2010. 

Experimenting with smart drugs eventually led Asprey to toy with that most quotidian of energy boosters--coffee. In 2009, he first posted a recipe for Bulletproof coffee, the coffee and butter beverage that he now says was key to his transformation. By 2012 he began selling Bulletproof-branded low-mold coffee beans online. (Toxins from mold are "performance-robbing," he told the Times.) Soon he added supplements like Brain Octane (his own medium-chain triglyceride oil, an easily digestible fat). Since the Food and Drug Administration doesn't review supplements, Asprey continues to roll out his own; the latest, called Unfair Advantage, is intended to grow mitochondria--i.e., cells in the muscles and brain--in order to slow down the process of aging. 

How the Business Took Off 

As word got around, Bulletproof coffee gained a cult following. It became popular among tech types in Silicon Valley, New York City, and Seattle, and won over celebrities such as music producer Rick Rubin, who introduced the drink to British singer Ed Sheeran, and Dr. Frank Lipman, an integrative doctor who treats Gwyneth Paltrow. The 450-calorie drink is ideal for "mind clarity and a bit of pep," Lipman told the Times.

Making the coffee is simple: You start with some low-mold coffee beans; add at least two tablespoons of unsalted butter (grassfed, which is higher in omega-3s and vitamins); and dump in one to two tablespoons of MCT oil. Put the whole thing in a blender and mix until smooth. Your energy levels will go through the roof, Asprey says, and your hunger will fly out the window. 

Now, nearly five years after its launch, Bulletproof Executive is a 20-person company endorsing the biohacking lifestyle (the company declined to provide revenue numbers). Last year, the website drew some six million unique visitors, and 11 million people have downloaded Asprey's health podcast on iTunes. His book, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, was published in January. The Bulletproof shop and cafés are up next. 

After running a "quantitative analysis" to see where Bulletproof coffee was most popular, Asprey settled on Los Angeles for his first standalone café, which he says will be anything but a regular coffee shop. Noting he has "several of the early people from the Starbucks team" on board, the focus will be on getting customers to try the coffee. "The idea is that people still say, 'Butter in coffee?' and there's a disbelief that it can taste as good as it does or make you feel the way it does," he says. Clearly, he wants to convert them. 

"It's an experience; it's more than just coffee," Asprey continues. "We're building the whole store to have the Bulletproof principles in mind as we go through the day." This means lighting that's compatible with circadian rhythms, a Whole Body Vibration platform (like astronauts use to strengthen muscles on missions), and a small seating area where furniture and flooring "connect to the earth."

"It's the indoor equivalent of being outdoors in the park with bare feet," Asprey says proudly. "Studies have shown there are reductions in inflammation and stress when people are able to discharge and walk around." 

The coffee shop is the biggest sign Asprey thinks this is more than a fad. When asked why, he offers this anecdote: "Last night, I did a book signing in New York City, and a guy in the front row said, 'I've been drinking Bulletproof coffee every day for a year and a half. I've lost 50 pounds and started two companies.' Feeling this way isn't a fad," he says bluntly. "Once you do this, it's priceless to have your brain work all day and not have food cravings all day."

But how do you grow a business nontechie types may view skeptically? To hear Asprey tell it, you sell what the coffee does for you instead of the coffee (though that should taste great, too). "I care about the person coming in even more," Asprey says, contrasting his approach to other roasters like Stumptown Coffee, "not the estate or where the beans are grown." 

This year, Asprey plans to open two or three shops, gather data on their performance, and then "go substantially faster after we know what's there." The first store will be funded internally, and over time he'll expand the roast profiles of the coffee, in addition to brewing methods. "We want something that tastes creamy and delicious," he says of the drinks, whose prices will compare to Starbucks'. "We're still working on the menu and testing things." 

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Whether you're negotiating the price of a massive contract, or a salary raise that comes with a new position, negotiating skills are essential in the business world. If you're unable to negotiate fairly, logically, and persuasively, you could jeopardize your career, or at least miss out on significant opportunities as a result.

When trying to argue persuasively, participants sometimes rely on logical fallacies, or illogical arguments that seem rational at first glance, to prove their points. It's critical to avoid the emergence of such fallacies, as they can immediately weaken your argument. Likewise, it's important to observe the other party's arguments carefully, and point out any fallacies that may form the crux of his/her argument.

The key to most successful negotiations is planning, and you can avoid the pitfalls of logical fallacies by brainstorming about what possible fallacies could come up during negotiations. Preparation allows you to chart a course for your position, plan for possible rebuttals, consider possible alternatives and compromises, and determine the consequences of the negotiation's outcome. Seeing ahead this far should give you the opportunity to analyze your own argument for any potential weaknesses, and look for potential weak points in the other party's argumentative course.

As you prepare for the negotiation, keep the following dangerous logical fallacies in the back of your mind.

1. Straw man argument.

A straw man argument is an instance of one party misquoting or deliberately inventing a false version of another party's argument in an effort to make their own argument seem more appealing. For example, let's say your potential client claims that they can't engage in your services because they don't have enough available funds. You distort that argument by saying, "You say you don't think our services are worth the money, but I can prove objectively that we'll increase your ROI."

This is a straw man argument, because the argument you're trying to counter is not the same argument they initially presented. While the two arguments (real and distorted) are somewhat similar, you aren't actually addressing the point at hand. This could weaken your position or make the other party frustrated.

2. Appeal to consequences.

This type of fallacy is usually a sophisticated form of appealing to emotion, but sometimes it just cuts an important argumentative corner. Appealing to consequences is a way of asserting that an idea is true by arguing that the consequences of the idea's not being true are undesirable. A traditional example of this is arguing that free will has to exist because if it didn't life would have no point.

You may find yourself stumbling into this type of logical fallacy in a business negotiation. For example, if you're trying to negotiate an increased rate to your customer, you could say, "We are responsible for keeping your sales up. If we weren't, we wouldn't be in business." You can make the claim that you are responsible for their increased sales, but you need to back that argument up with objective data--not a hypothetical argument of what would happen if you weren't.

3. Ad hominem.

Ad hominem is a type of fallacy that involves attacking another person's character rather than his/her argument. You see this type of fallacy often in the political circuit; rather than diving into the logistics of the issue at hand, one candidate will accuse the other of being a liar.

While you wouldn't dare make such an obvious attack in the business world, this logical fallacy does have a tendency to pop up from time to time during negotiations. Let's say you're a candidate for a promotion, and the opposing candidate has argued that he is better educated than you. It's a logical fallacy if you try and refute this argument by saying something like "he probably didn't study as hard as I did." Instead, opt to argue that your experience means more than education, or find some other way to overcome the argument without undercutting the opposing party's character.

4. Slippery slope.

You see the slippery slope fallacy all the time during political debates. One person argues against the proposition of a new law or regulation simply because there's a chance that it could lead to more significant laws or regulations in the future.

Put this into a business perspective. Let's say you want your employee to take on a new responsibility, and he/she is resistant. It's a logical fallacy if he/she resists because he/she is afraid that by saying yes to this new responsibility, it will open the door to many new unwanted responsibilities. It's not logical because the argument is for only one additional responsibility, and the future is entirely hypothetical.

5. Correlation equals causation.

This argument is an especially tempting trap to fall into. Correlation is an observation that one action was taken and one result was obtained. It doesn't necessarily prove that the action was what caused the result; arguing that it did is a logical fallacy.

For example, if you're negotiating for a pay raise, it's illogical to argue that an increase in productivity was due solely to your own efforts. Let's say you're in marketing and your company's social media following increased since the time of your last evaluation. You can't tie your performance to those increased metrics unless you have a causal link. Otherwise, they could easily be attributed to a new company announcement, or an outlier in your data.

6. False dilemma.

The false dilemma fallacy starts with an assumption that there are only two possible answers to a solution, and those possibilities are at extreme ends of the spectrum. For example, if a co-worker is arguing against one of your plans for a given project and you argue, "You're either on board with this, or you're trying to sabotage the project," you've immediately created a false dilemma. The world is seldom black and white, and in this particular example, it's entirely possible that the co-worker is interested in the idea but is only trying to raise some possible concerns. Don't assume there are only two options for any scenario.

7. Red herring.

In detective stories, a red herring is a clue intended to lead the audience to one conclusion while the correct conclusion is different. In the context of negotiation, a red herring is a way of manipulating an argument instead of trying to address it. For example, if you and your boss are negotiating a pay raise and the subject of company budget comes up, it's a red herring if you keep changing the argument to the strength of your performance. You may have more leverage with performance than with budgetary concerns, but if you aren't addressing the budgetary argument, you're approaching the argument illogically.

Logical fallacies are a kind of poison that can infect an otherwise valid, valuable argument and render it completely useless. If you can spot and identify any in the other party's persuasive argument, you'll have the upper hand in crushing their argument totally. Likewise, you'll have to pay attention and keep them from encroaching on your own persuasive words. Doing so will put you in a better position, and strengthen your arguments.

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For as long as I can remember, the saying, "you just got lucky" or "that person is so lucky" has always made me cringe. I've never believed in luck--let me explain why.

Everything that happens in life can be traced back to some amount of effort. Or, in many cases, it's a boatload of effort.

When someone hits the game-winning 3-pointer in basketball, it's not luck that makes the shot go in. It's the 500 3-pointers that athlete has shot every day for months or years. It's the muscle memory that athlete has developed over thousands of painstaking hours. There's not some miracle wisp of wind (luck) that floats the ball into the hoop.

When someone's business starts to take off, people immediately jump on the luck bandwagon. (In this scenario, luck is the exact same thing as overnight success.) Even if a company goes viral at launch, there's still an immense amount of planning, preparation, coordination, and previous successes (and failures) behind the scenes. It's not luck. It's organization and execution.

Look at any best-selling author ever. Not one of them sat down and wrote a book in a week. Got it published the next week. And then sat back and watched as it became a New York Times bestseller. Yet people call authors like Seth Godin, J.K. Rowling, and many others "lucky." Seth and J.K. (we're on a first-name basis because we're author buddies) both got rejected by publishers countless times. Heck, Seth Godin got rejected a staggering 900 times by publishers. 900! And he's lucky? Hell no, he's not. He's a hard-working author who got what he earned from persistence and effort.

I could go on and on and on with examples. Maybe the only people who truly could be deemed lucky are lottery winners. However, the majority of lottery winners (a high majority) have played for years and invested thousands of dollars to win. Many lottery winners have strategies, systems, and complex buying patterns. Sure, there are a few people who've bought a single ticket and won the lottery, but that's unbelievably rare.

Luck has this amazing ability to show up after all the hard work has been put in, and oftentimes, after someone has lost hope that their effort will pay off. I believe that the only time so-called luck shows up is after you've gone far enough in whatever you're working on that you deserve recognition on some level.

That's exactly what luck is to me: recognition of hard work.

For me, this came on November 3, 2012, when I launched BuyMyLastName and asked the world to bid on my last name. In the first 24 hours the bidding hit more than $30,000. A lot of people called that luck. LUCK? I'd been working 14-16 hours every day for the previous four years with IWearYourShirt to build a following and a community that gained attention in the media. Luck didn't have anything to do with it. About 5,000 hours of effort and the balls to put a crazy idea out into the world--that's what made the difference.

The illusion of luck can consume you if you're not careful. If you buy into it, you'll end up sitting idly on the sidelines, while the dedicated, hustling, hard-working people pass you by on their road to success. It's like Coleman Cox said in 1922:

"I am a great believer in luck. The harder I work, the more of it I seem to have."

Don't sit around waiting for the luck train to show up. Luck is for leprechauns and cereals with marshmallows in them. For the rest of us, it's just hard work, patience, and persistence that will get us to our dreams.

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We're not big on setting resolutions only in January at Pluralsight. We believe it's important to strive for excellence year-round, rather than just once a year. That said, there's value in using the year's starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about--tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year's tech-related knowledge irrelevant.

But don't panic--there's a solution. Staying up-to-date with emergent technologies and trends--as well as the skills needed to master them--will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just "nice-to-know," but "need to know," in 2015:

1. Coding.

As I've written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it's clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills--and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that's available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it's vital to know how to collect and analyze that data--particularly when it's related to customer preferences and business processes. No matter what industry you're in, you'll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the "new normal." The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we'll see "a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise." Learning to utilize the cloud's flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, "If you don't have a mobile strategy, you don't have a future strategy." This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we'll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here's a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That's where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can't. Fortunately, you don't have to be a web designer or developer to create compelling infographics. Here's a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user's ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. "The more complex the system, the more involved will the planning and architecture have to be for it," writes Jacob Gube. But it's not just professional designers who can benefit from understanding UX design--anyone can. Check out this animated video from UXmastery on "How to Get Started in UX Design."

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won't have to worry about being left behind--at least not this year.

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Sure, it's glamorous. But New York Fashion Week is not all champagne fountains and elaborately coiffed models pacing the tents. Assembling all that glitz is a lot of hard work – and not just for the armies of stylists and limo drivers.

If you're not blinded by the flashbulbs, it's easy to see that Fashion Week can be a marketer's daydream. It's tastemaker central, with crowds saturated with cultural influencers: bloggers, buyers, designers, and editors. The big labels, of course, have a literal center-stage during Fashion Week, but emerging fashion, design, and beauty companies also can take advantage. So can, well, anyone. And you don't need to take the Mercedes approach and sponsor the whole shebang.

In fact, a little humility can go a long way. In the throes of the recession last year, Fashion Week could have had an identity crisis. The industry was wounded, but it decided to rally its forces and encourage shoppers to join the fashion week party. Dubbed Fashion's Night Out, the Friday night city-wide shopping event, which layers in-store after-hours promotions with celebrity meet-and-greets and musial events, has now spread to Los Angeles' Rodeo Drive. Events centered around making Fashion Week accessible to average folks (well, average folks who can stimulate the fashion economy) are also being held in a handful of other cities.

We've consulted the experts in promotions, marketing, and events at growing companies trying to get noticed at Fashion Week. Here are some of their best tips.

1. Hold a Charity Event.

Even in this week of celebrating decadence, charity can be a big draw. Stuart Weitzman, the shoe designer, has found a potent formula for brand promotion. It's one part charity (ovarian cancer awareness) mixed with one party celebrity and poured over a ping pong competition.

"Our customers are women, we latched onto ovarian cancer in part because it is a disease that's important to them, and can be, if not cured, prevented. But when you just ask people for money for a cause, you don't get a lot of response," Weitzman says. "If you make it fun, it's a lot easier to draw a crowd. And that's part of what's good for the brand."

Why a ping pong tournament? Pretty much just because Weitzman loves the sport. It's also zany enough to raise an eyebrow, which is just what Weitzman wants.

"Of course, there's a little bit of show business in the fashion business," he says. "When you make a lot of noise, people listen. Newspapers magazines cover it – you get your name in front of the public and see you're doing something worthwhile in addition to making beautiful shoes."

2. Throw a Party.
Ideeli, an online private sale site, is a Fashion Week sponsor online. But to extend its Fashion Week presence, Ideeli is also hosting an end-of-week bash. The target audience: you guessed it, influencers. Well, at least of the blogger variety.

"The primary focus of that party is to reach out to all of the bloggers who have been covering fashion week all week long," said Tamara Rosenthal, Ideeli's executive director of brand marketing. "We appreciate the blogger community, they're very important to us and the designers we work with every day."

The Ideeli and Style Coalition party is slated for the night shows end, ("So no one has to worry about waking up early the next day," Rosenthal says), and Fashion's Night Out is also ripe for event-hosting. Gilt City is hosting a Fashion Week launch party, and plenty of the Friday night retail events have party elements – lights, music, and celebrity appearances.

3. Cater a Show.
When Gregory Baratte, a former director of marketing for Louis Vuitton, launched Hello Pasta, an all-natural fast and casual pasta eatery in midtown Manhattan, this January, he thought he'd said goodbye to Fashion Week being part of his job. Not so much.

When a friend told him cosmetics company M.A.C. and Milk Studios, which together host emerging artists and designers during Fashion Week, were looking for a new caterer, he went for it. This week he and the Hello Pasta team are feeding models, backstage crew, guests, editors, and buyers neat little boxes of penne or fusilli from five catering stations in the studios.

While a company that deals in hearty carbs might not seeme to be the snuggest fit for lithe models, the brands are comfortably well matched.

"M.A.C. and Milk are known to support young companies, young designers, not the biggest fashion brand," Baratte says. "Because we are a start-up and we are trying to make it, it makes it a community of people trying to start-up. And that's just where we want to be."

When is it worthwhile to trade a week's worth of food for exposure, though? "When you have a new product, you need as many people as you can to try it. When I realized we would be serving more than 4,000 people that week, I knew it was a good idea."

Baratte wanted to create repeat customers, and encourage word-of-mouth advertising. And the shoe fit, because Hello Pasta is opening a second location in New York's Garment Districe this fall. "The No. 1 objective is to have a group of trendsetters try the product, and this group of people at Fashion Week are a lot of opinion leaders and trendsetters."

4. Pamper the Influencers
.
You'll get a lot of their eyeballs along the way. That's the strategy John Amato's Show Media, an Inc. 500 company based in New York, employs. Last year in the economic downturn, Show Media, which supplies about one-third of New Yorks taxicabs with advertising and cab-toppers, decided to donate $40,000 in ads to Fashion's Night Out.

"Last year fashion was really beat up. in donating the ads we were trying to help out the people who mean so much to us," Amato says.

This year, Show Media is maintaining a presence during all of Fashion Week by staging vehicles in front of the runways' new home, Lincoln Center. The company's partner taxis last year shuttled Vogue editors around. This year, it's running a VIP shuttle, and constant shuttles on Fashion's Night Out for shoppers looking to get from, say, Fifth Avenue down to the Meatpacking District.

5. Get Your Product Out There.
Two words: goody bags. It's true that swag bags can be overrated, and some marketing gurus warn against including your products in freebie or sample bags. But when it's done right – and actually reaches your target audience – it can have a big impact. What could be better than getting your product into the hands of someone who will buy it again?

For designers, it's a tricky thing, and giveaways are typically reserved for celebrities or product placement. But across the beauty industry, demonstrations and samples are still king.

Your brand might not be internationally known, but you can take some inspiration from the big dogs in the kinds of freebies and promotions that actually draw a crowd. For instance, L'Oreal takes the direct approach, thinking no one's afraid of taking a free sample. A L'Oreal car will be cruising around Fashion Week and Lincoln Center giving out free Elnett samples and touch-ups. On Fashion's Night Out, it will be parked in SoHo for maximum exposure. Chanel is doing free manicures all Friday night in the Meatpacking District, and consumers can get a runway-ready crimpy hairstyle at Cynthia Rowley in the West Village.

6. Get a DJ.
Not just any DJ. A famous DJ.

This week includes quite a slate of trend-forward music, with DJ Alexandra Richards spinning at Sephora to promote YSL's Rouge Flame lipstick, DJ Charlotte Kemp Muehl and Sean Lennon are playing at Mabelliene, and DJ Leigh Lezark is taking her place as the new face of the DKNY campaign. Get the hint? Drumming up some beats is buzz-worthy – you'll get press before the week even starts. And it's not just of the bloggy variety: Vanity Fair's September issue devoted a significant amount of editorial space to Fashion's Night Out, including an event guide.

7. Get Someone Famous for Your Event.
It might seem an unlikely pairing, but when Jersey Shore's Vinny Guadagnino is at C.O. Bigelow's in New York City on Friday night, he won't just be delivering grooming tips: He'll be drawing in a lot of foot traffic and driving sales. Big fist pump.

In the same vein, Maybelline is using models Erin Wasson, Jessica White, and Lisalla Montenegro to judge a catwalk-walking contest. If you're looking for a consumerist, but not necessarily highbrow or uber-opinion leader crowd, consider this tactic for drawing crowds.

8. Sponsor an Emerging Designer.
You may lack a Mercedes-sized marketing budget, but you can still get exposure and cultural clout by linking arms with an emerging designer and sponsoring his or her show. Out of the deal the designer will get the financial ability to put on a great show and you'll get your brand cited alongside theirs. The arrangement will also give you a nice presence during the runway show.

With the more established brands, it's easy to know what you're buying into. With smaller designers, you have to really do your research.

"You have to pick the right partner that matches your own brand's DNA. It has to be a brand that relates to the fashion industry," says Baratte of Hello Pasta. "I was a little shocked to see another fast food company sponsoring fashion week in the past. It has to make sense in terms of the branding and the positioning."

He says it's trickier for brands outside the industry (or the industries of health, beauty, design, or healthy foods) to find matches that make sense. But if you have a good fit, sponsoring an emerging designer is a nice foot-in-the door for Fashion Week. Ideeli, which is sponsoring Fashion Week as a whole this year online, started its relationship with Fashion Week by working with a couple small designers. Now the site has partnerships with a number of high-end brands.

"That's my advice, to try and catch that wave, find the emerging, rather than going right to major sponsorships," says Rosenthal. "When we did that, we could see the recognition, and the approval of our brand partners. And that's our whole goal: We are sending the message to our partners that we are a big part of the fashion community."

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With the advent of text messages, emails, and other technology-based forms of communication, the way in which we--and our employees--read has more to do with both individual and business success than ever before. Do you read every word and pay close attention to the details and nuances, or do you fly through the information in front of you for the main idea? See what your reading style says about your chances for success.

Speed Reader. You blow through emails and pride yourself on your rapid response time--no one is faster than you. Sure, but have you ever gone back and double-checked to make sure you have not let any of the email's specific points fall through the cracks? Rapid readers may get through information quickly, but they often miss important details in their "read with speed" technique. The real estate agent representing the sellers of a property a friend of mine was buying surely thought she did well by her clients when she drove their property into a bidding war, but her rapid response style of reading cost her clients $25,000 when she did not carefully read the offer contained in my friend's agent's email and transmitted the wrong figure to them.

Skimmer. Your eyes skip a word here and there, so your email exchanges have some back and forth, but you eventually get done what needs doing. Chances are, your contacts and colleagues view you like they would a C student. You frustrate them with your hit or miss attitude, so you are not likely to inspire enough confidence to win a new deal or get a raise or promotion. Contacts will end up bypassing you when possible and relegate you to the pile of last resorts. When I recently reached out to our health insurance broker, she did the opposite of what I asked in my email, and ended up costing herself (and me!) a lot of time and hassle that could have been avoided if she had read my request as it was written in the initial email. In the process, she made sure that when it comes time to renew our policy, I will go directly to the health insurance company itself and cut her out.

Scrutinizer. Read, reflect, respond. You take the time to read an email in its entirety and then send one succinct reply. It takes a bit longer than you would like sometimes, but being thorough minimizes the clutter in your inbox, helps you stay organized, and ultimately shows the person on the other side of the communication that he can trust you with his business. A prospective customer recently sent me a list of questions about our products, and I carefully answered each point with a clear explanation and concise technical information about our products. A week later, the customer placed a large order and told me that he had chosen our company because, unlike our competitors, I was the only person who had addressed every concern he had raised, so he felt comfortable giving us his business.

Don't let your reading strategy sink your chances at success. If you want colleagues, contacts, and customers to feel they are in good hands with you, slow down, stop scanning, and start reading like your life depends on it--because professionally speaking, it does.

 

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In February, Dave Asprey will cut the ribbon on his first-ever Bulletproof café. After nearly five years, it seems like a logical step for a guy whose butter-infused coffee inspired a cult following. Read on for the story of how Asprey went from experimenting with "biohacking" his own body to building a thriving business. (And check out more stories in our Built From Passion series.)

Where the Idea Came From 

At 20, Dave Asprey was depressed, overweight, and eating to cope with his emotions, which veered from clear and decisive to stricken with fear. After buying disability insurance, "because I got to the point where I wouldn't hire myself," he told Inc. last summer, the former project manager and software entrepreneur became obsessed with his health, from the quality and duration of his sleep to the fat content of foods he consumed. 

The more he studied himself, the more he realized he wasn't after a quick pick-me-up but the feeling of being on, all the time. At a friend's suggestion, he began taking so-called smart drugs--a broad term for compounds that heighten cognition--and he says then his hazy world came into focus. After shedding 50 pounds in three months, "I fired my doctor and started taking smart drugs without supervision," he said. He went on to lose 50 more. 

Asprey, who is 41 and lives in the Bay Area, spent 15 years and more than $300,000 to "hack" his biology. He claims he upgraded his brain by more than 20 IQ points and lowered his biological age while learning to sleep more efficiently. He says that learning to do these seemingly impossible things has turned him into a better entrepreneur, husband, and father. This premise became the foundation for Bulletproof Executive, the self-funded performance-coaching company Asprey started in 2010. 

Experimenting with smart drugs eventually led Asprey to toy with that most quotidian of energy boosters--coffee. In 2009, he first posted a recipe for Bulletproof coffee, the coffee and butter beverage that he now says was key to his transformation. By 2012 he began selling Bulletproof-branded low-mold coffee beans online. (Toxins from mold are "performance-robbing," he told the Times.) Soon he added supplements like Brain Octane (his own medium-chain triglyceride oil, an easily digestible fat). Since the Food and Drug Administration doesn't review supplements, Asprey continues to roll out his own; the latest, called Unfair Advantage, is intended to grow mitochondria--i.e., cells in the muscles and brain--in order to slow down the process of aging. 

How the Business Took Off 

As word got around, Bulletproof coffee gained a cult following. It became popular among tech types in Silicon Valley, New York City, and Seattle, and won over celebrities such as music producer Rick Rubin, who introduced the drink to British singer Ed Sheeran, and Dr. Frank Lipman, an integrative doctor who treats Gwyneth Paltrow. The 450-calorie drink is ideal for "mind clarity and a bit of pep," Lipman told the Times.

Making the coffee is simple: You start with some low-mold coffee beans; add at least two tablespoons of unsalted butter (grassfed, which is higher in omega-3s and vitamins); and dump in one to two tablespoons of MCT oil. Put the whole thing in a blender and mix until smooth. Your energy levels will go through the roof, Asprey says, and your hunger will fly out the window. 

Now, nearly five years after its launch, Bulletproof Executive is a 20-person company endorsing the biohacking lifestyle (the company declined to provide revenue numbers). Last year, the website drew some six million unique visitors, and 11 million people have downloaded Asprey's health podcast on iTunes. His book, The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, was published in January. The Bulletproof shop and cafés are up next. 

After running a "quantitative analysis" to see where Bulletproof coffee was most popular, Asprey settled on Los Angeles for his first standalone café, which he says will be anything but a regular coffee shop. Noting he has "several of the early people from the Starbucks team" on board, the focus will be on getting customers to try the coffee. "The idea is that people still say, 'Butter in coffee?' and there's a disbelief that it can taste as good as it does or make you feel the way it does," he says. Clearly, he wants to convert them. 

"It's an experience; it's more than just coffee," Asprey continues. "We're building the whole store to have the Bulletproof principles in mind as we go through the day." This means lighting that's compatible with circadian rhythms, a Whole Body Vibration platform (like astronauts use to strengthen muscles on missions), and a small seating area where furniture and flooring "connect to the earth."

"It's the indoor equivalent of being outdoors in the park with bare feet," Asprey says proudly. "Studies have shown there are reductions in inflammation and stress when people are able to discharge and walk around." 

The coffee shop is the biggest sign Asprey thinks this is more than a fad. When asked why, he offers this anecdote: "Last night, I did a book signing in New York City, and a guy in the front row said, 'I've been drinking Bulletproof coffee every day for a year and a half. I've lost 50 pounds and started two companies.' Feeling this way isn't a fad," he says bluntly. "Once you do this, it's priceless to have your brain work all day and not have food cravings all day."

But how do you grow a business nontechie types may view skeptically? To hear Asprey tell it, you sell what the coffee does for you instead of the coffee (though that should taste great, too). "I care about the person coming in even more," Asprey says, contrasting his approach to other roasters like Stumptown Coffee, "not the estate or where the beans are grown." 

This year, Asprey plans to open two or three shops, gather data on their performance, and then "go substantially faster after we know what's there." The first store will be funded internally, and over time he'll expand the roast profiles of the coffee, in addition to brewing methods. "We want something that tastes creamy and delicious," he says of the drinks, whose prices will compare to Starbucks'. "We're still working on the menu and testing things." 

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Whether you're negotiating the price of a massive contract, or a salary raise that comes with a new position, negotiating skills are essential in the business world. If you're unable to negotiate fairly, logically, and persuasively, you could jeopardize your career, or at least miss out on significant opportunities as a result.

When trying to argue persuasively, participants sometimes rely on logical fallacies, or illogical arguments that seem rational at first glance, to prove their points. It's critical to avoid the emergence of such fallacies, as they can immediately weaken your argument. Likewise, it's important to observe the other party's arguments carefully, and point out any fallacies that may form the crux of his/her argument.

The key to most successful negotiations is planning, and you can avoid the pitfalls of logical fallacies by brainstorming about what possible fallacies could come up during negotiations. Preparation allows you to chart a course for your position, plan for possible rebuttals, consider possible alternatives and compromises, and determine the consequences of the negotiation's outcome. Seeing ahead this far should give you the opportunity to analyze your own argument for any potential weaknesses, and look for potential weak points in the other party's argumentative course.

As you prepare for the negotiation, keep the following dangerous logical fallacies in the back of your mind.

1. Straw man argument.

A straw man argument is an instance of one party misquoting or deliberately inventing a false version of another party's argument in an effort to make their own argument seem more appealing. For example, let's say your potential client claims that they can't engage in your services because they don't have enough available funds. You distort that argument by saying, "You say you don't think our services are worth the money, but I can prove objectively that we'll increase your ROI."

This is a straw man argument, because the argument you're trying to counter is not the same argument they initially presented. While the two arguments (real and distorted) are somewhat similar, you aren't actually addressing the point at hand. This could weaken your position or make the other party frustrated.

2. Appeal to consequences.

This type of fallacy is usually a sophisticated form of appealing to emotion, but sometimes it just cuts an important argumentative corner. Appealing to consequences is a way of asserting that an idea is true by arguing that the consequences of the idea's not being true are undesirable. A traditional example of this is arguing that free will has to exist because if it didn't life would have no point.

You may find yourself stumbling into this type of logical fallacy in a business negotiation. For example, if you're trying to negotiate an increased rate to your customer, you could say, "We are responsible for keeping your sales up. If we weren't, we wouldn't be in business." You can make the claim that you are responsible for their increased sales, but you need to back that argument up with objective data--not a hypothetical argument of what would happen if you weren't.

3. Ad hominem.

Ad hominem is a type of fallacy that involves attacking another person's character rather than his/her argument. You see this type of fallacy often in the political circuit; rather than diving into the logistics of the issue at hand, one candidate will accuse the other of being a liar.

While you wouldn't dare make such an obvious attack in the business world, this logical fallacy does have a tendency to pop up from time to time during negotiations. Let's say you're a candidate for a promotion, and the opposing candidate has argued that he is better educated than you. It's a logical fallacy if you try and refute this argument by saying something like "he probably didn't study as hard as I did." Instead, opt to argue that your experience means more than education, or find some other way to overcome the argument without undercutting the opposing party's character.

4. Slippery slope.

You see the slippery slope fallacy all the time during political debates. One person argues against the proposition of a new law or regulation simply because there's a chance that it could lead to more significant laws or regulations in the future.

Put this into a business perspective. Let's say you want your employee to take on a new responsibility, and he/she is resistant. It's a logical fallacy if he/she resists because he/she is afraid that by saying yes to this new responsibility, it will open the door to many new unwanted responsibilities. It's not logical because the argument is for only one additional responsibility, and the future is entirely hypothetical.

5. Correlation equals causation.

This argument is an especially tempting trap to fall into. Correlation is an observation that one action was taken and one result was obtained. It doesn't necessarily prove that the action was what caused the result; arguing that it did is a logical fallacy.

For example, if you're negotiating for a pay raise, it's illogical to argue that an increase in productivity was due solely to your own efforts. Let's say you're in marketing and your company's social media following increased since the time of your last evaluation. You can't tie your performance to those increased metrics unless you have a causal link. Otherwise, they could easily be attributed to a new company announcement, or an outlier in your data.

6. False dilemma.

The false dilemma fallacy starts with an assumption that there are only two possible answers to a solution, and those possibilities are at extreme ends of the spectrum. For example, if a co-worker is arguing against one of your plans for a given project and you argue, "You're either on board with this, or you're trying to sabotage the project," you've immediately created a false dilemma. The world is seldom black and white, and in this particular example, it's entirely possible that the co-worker is interested in the idea but is only trying to raise some possible concerns. Don't assume there are only two options for any scenario.

7. Red herring.

In detective stories, a red herring is a clue intended to lead the audience to one conclusion while the correct conclusion is different. In the context of negotiation, a red herring is a way of manipulating an argument instead of trying to address it. For example, if you and your boss are negotiating a pay raise and the subject of company budget comes up, it's a red herring if you keep changing the argument to the strength of your performance. You may have more leverage with performance than with budgetary concerns, but if you aren't addressing the budgetary argument, you're approaching the argument illogically.

Logical fallacies are a kind of poison that can infect an otherwise valid, valuable argument and render it completely useless. If you can spot and identify any in the other party's persuasive argument, you'll have the upper hand in crushing their argument totally. Likewise, you'll have to pay attention and keep them from encroaching on your own persuasive words. Doing so will put you in a better position, and strengthen your arguments.

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For as long as I can remember, the saying, "you just got lucky" or "that person is so lucky" has always made me cringe. I've never believed in luck--let me explain why.

Everything that happens in life can be traced back to some amount of effort. Or, in many cases, it's a boatload of effort.

When someone hits the game-winning 3-pointer in basketball, it's not luck that makes the shot go in. It's the 500 3-pointers that athlete has shot every day for months or years. It's the muscle memory that athlete has developed over thousands of painstaking hours. There's not some miracle wisp of wind (luck) that floats the ball into the hoop.

When someone's business starts to take off, people immediately jump on the luck bandwagon. (In this scenario, luck is the exact same thing as overnight success.) Even if a company goes viral at launch, there's still an immense amount of planning, preparation, coordination, and previous successes (and failures) behind the scenes. It's not luck. It's organization and execution.

Look at any best-selling author ever. Not one of them sat down and wrote a book in a week. Got it published the next week. And then sat back and watched as it became a New York Times bestseller. Yet people call authors like Seth Godin, J.K. Rowling, and many others "lucky." Seth and J.K. (we're on a first-name basis because we're author buddies) both got rejected by publishers countless times. Heck, Seth Godin got rejected a staggering 900 times by publishers. 900! And he's lucky? Hell no, he's not. He's a hard-working author who got what he earned from persistence and effort.

I could go on and on and on with examples. Maybe the only people who truly could be deemed lucky are lottery winners. However, the majority of lottery winners (a high majority) have played for years and invested thousands of dollars to win. Many lottery winners have strategies, systems, and complex buying patterns. Sure, there are a few people who've bought a single ticket and won the lottery, but that's unbelievably rare.

Luck has this amazing ability to show up after all the hard work has been put in, and oftentimes, after someone has lost hope that their effort will pay off. I believe that the only time so-called luck shows up is after you've gone far enough in whatever you're working on that you deserve recognition on some level.

That's exactly what luck is to me: recognition of hard work.

For me, this came on November 3, 2012, when I launched BuyMyLastName and asked the world to bid on my last name. In the first 24 hours the bidding hit more than $30,000. A lot of people called that luck. LUCK? I'd been working 14-16 hours every day for the previous four years with IWearYourShirt to build a following and a community that gained attention in the media. Luck didn't have anything to do with it. About 5,000 hours of effort and the balls to put a crazy idea out into the world--that's what made the difference.

The illusion of luck can consume you if you're not careful. If you buy into it, you'll end up sitting idly on the sidelines, while the dedicated, hustling, hard-working people pass you by on their road to success. It's like Coleman Cox said in 1922:

"I am a great believer in luck. The harder I work, the more of it I seem to have."

Don't sit around waiting for the luck train to show up. Luck is for leprechauns and cereals with marshmallows in them. For the rest of us, it's just hard work, patience, and persistence that will get us to our dreams.

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We're not big on setting resolutions only in January at Pluralsight. We believe it's important to strive for excellence year-round, rather than just once a year. That said, there's value in using the year's starter months to reassess your current skill sets and identify areas for improvement, growth, and learning.

Technology is one area that no one in any industry can afford to grow complacent about--tech is changing so quickly that skills you mastered last year may already be outdated. In such a quickly evolving industry, information decays at a rate of 30 percent a year, according to Research in Labor Economics, rendering nearly a third of last year's tech-related knowledge irrelevant.

But don't panic--there's a solution. Staying up-to-date with emergent technologies and trends--as well as the skills needed to master them--will help you offset the lightning-fast pace of skills disruption and keep you ahead of the curve. Continuous learning is the key to maintaining an ongoing competitive advantage, both for individuals and organizations.

On that note, here are the top six tech skills that Pluralsight has identified as not just "nice-to-know," but "need to know," in 2015:

1. Coding.

As I've written recently, coding is the number-one skill in demand today worldwide. Although coding and computer science are still marginalized in the K-12 education system, it's clear that the ability to code has become as important as other basic forms of literacy like reading and math. Fortunately, no matter what your age or current comfort level with technology, there are ways to pick up intro coding skills--and many of them are free. Start with Code School, which provides interactive learn-to-code challenges along with entertaining video instruction, or Hour of Code, which offers a free one-hour coding tutorial that's available in over 30 languages.

2. Big data.

According to Forbes, big data will continue to grow in 2015, due in part to the rise of the Internet of Things, which has the power to embed technology in practically anything. As ever-larger volumes of data are created, it's vital to know how to collect and analyze that data--particularly when it's related to customer preferences and business processes. No matter what industry you're in, you'll miss out on key marketing and decision-making opportunities by ignoring big data. You can brush up on big data concepts, technologies, and vendors with these courses.

3. Cloud computing.

TechRadar reported this month that 2015 will be the year that the cloud becomes the "new normal." The reason, writes Mark Barrenechea, CEO of OpenText, is that costs can be slashed as much as 90 percent through digitization of information-intensive processes. Barrenechea predicts that by year-end, we'll see "a world of hybrid deployments in which some information and applications reside in the cloud and the remainder resides on-premise." Learning to utilize the cloud's flexible power can improve everything from your data security to your collaboration ability. Learn cloud-computing basics with this hour-long online course, which you can view in full with a free trial from Pluralsight, or try this free intro course on the topic from ALISON.

4. Mobile.

As Six Dimensions states, "If you don't have a mobile strategy, you don't have a future strategy." This has never been truer than in 2015, the year in which The Guardian predicts an increasing number of companies will learn how to mobilize their revenue-generating processes, like making purchases and depositing checks. This is also the year that we'll hit critical mass with the fusion of mobile and cloud computing, according to Forbes. That means many more centrally coordinated apps will be usable on multiple devices. Here's a list of beginner-level courses related to mobile technology from Pluralsight, as well as options for mobile apps courses from Lynda.com.

5. Data visualization.

Data keeps multiplying, which means whatever message you hope to communicate online must find increasingly creative ways to break through the noise. That's where data visualization comes in, which involves using a visual representation of the data to discover new information and breakthroughs. Creative Bloq notes that this technique can reveal details that poring through dry data can't. Fortunately, you don't have to be a web designer or developer to create compelling infographics. Here's a list of 10 free tools you can use to visually enhance your data.

6. UX design skills.

User experience (UX) designers consider the end user's ease of use, efficiency, and general experience of interfacing with a system (such as a website or application). Smashing Magazine notes that while user experience has long been important, it has become more so recently in relation to the diverse ways that users can now access websites, including mobile and apps. "The more complex the system, the more involved will the planning and architecture have to be for it," writes Jacob Gube. But it's not just professional designers who can benefit from understanding UX design--anyone can. Check out this animated video from UXmastery on "How to Get Started in UX Design."

These six tech trends are reshaping the way businesses in every industry function internally and connect with their customers. Get smart in these areas, and you won't have to worry about being left behind--at least not this year.

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A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => How to Start a T-shirt Company, Starting a Business Article [inc_headline_prefix] => [inc_headline] => How to Start a T-shirt Company [inc_homepage_headline] => Baking Up a Brand [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2009-07-01 00:00:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => magazine/20090701/how-to-start-a-t-shirt-company.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 8 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => FALSE [inc_activeflag] => [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 26 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [incid1] => 35462 [incid2] => 26 [sort] => [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => Baking Up a Brand [homepage_headline2] => Baking Up a Brand [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [106] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts1.jpg [img_caption] => STINKY COOL Earle sold shirts from the back of his fume-belching van while on tour. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts1-bucket.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => feature-63-tshirts1.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts1-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => autogen 9/10 [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 106 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 1 ) [108] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts3.jpg [img_caption] => POP POLITICS Johnny Cupcakes riffs on cultural touchstones. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts3.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => [img_pan_dimx] => [img_pan_dimy] => [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts3-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 108 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 2 ) ) ) Article Object ( [inc_foreignid] => [inc_title] => How to Start a T-shirt Company, Starting a Business Article [inc_headline_prefix] => [inc_headline] => How to Start a T-shirt Company [inc_homepage_headline] => Baking Up a Brand [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 1 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2009-07-01 00:00:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => magazine/20090701/how-to-start-a-t-shirt-company.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 8 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => FALSE [inc_activeflag] => [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 26 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [incid1] => 35462 [incid2] => 26 [sort] => [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => Baking Up a Brand [homepage_headline2] => Baking Up a Brand [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [106] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts1.jpg [img_caption] => STINKY COOL Earle sold shirts from the back of his fume-belching van while on tour. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts1-bucket.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => feature-63-tshirts1.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts1-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => autogen 9/10 [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 106 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 1 ) [108] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts3.jpg [img_caption] => POP POLITICS Johnny Cupcakes riffs on cultural touchstones. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts3.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => [img_pan_dimx] => [img_pan_dimy] => [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts3-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 108 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 2 ) ) [featureimage] => http://www.inc.com/uploaded_files/image/575x270/feature-63-tshirts1_106.jpg [featureimageX2] => http://www.inc.com/uploaded_files/image/1150x540/feature-63-tshirts1_106.jpg [smallfeatureimage] => http://www.inc.com/uploaded_files/image/640x290/feature-63-tshirts1_106.jpg [featureimageObj] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts1.jpg [img_caption] => STINKY COOL Earle sold shirts from the back of his fume-belching van while on tour. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts1-bucket.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => feature-63-tshirts1.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts1-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => autogen 9/10 [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 106 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 1 ) [f1image] => http://www.inc.com/uploaded_files/image/385x240/feature-63-tshirts1_106.jpg [f2image] => http://www.inc.com/uploaded_files/image/100x100/feature-63-tshirts1-bucket_106.jpg [f3image] => http://www.inc.com/uploaded_files/image/50x50/feature-63-tshirts1-bucket_106.jpg [f0image] => http://www.inc.com/uploaded_files/image/feature-63-tshirts1-bucket_106.jpg [f2imageObj] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts1.jpg [img_caption] => STINKY COOL Earle sold shirts from the back of his fume-belching van while on tour. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts1-bucket.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => feature-63-tshirts1.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts1-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => autogen 9/10 [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 106 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 1 ) [f3imageObj] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__feature-63-tshirts1.jpg [img_caption] => STINKY COOL Earle sold shirts from the back of his fume-belching van while on tour. [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => [img_ityid] => 0 [img_bucketref] => feature-63-tshirts1-bucket.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => feature-63-tshirts1.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => feature-63-tshirts1-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => autogen 9/10 [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '26' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => 2014-09-30 16:46:28 [id] => 106 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => 1 ) [rssfeatureimage] => http://www.inc.com/uploaded_files/image/feature-63-tshirts1_106.jpg [smallvideothumbnail] => http://www.inc.com/uploaded_files/image/155x90/feature-63-tshirts1_106.jpg [largevideothumbnail] => http://www.inc.com/uploaded_files/image/284x160/feature-63-tshirts1_106.jpg [tilefeatureimage] => http://www.inc.com/uploaded_files/image/300x200/feature-63-tshirts1_106.jpg ) Article Object ( [inc_foreignid] => [inc_title] => How to Make a Splash at SXSW [inc_headline_prefix] => [inc_headline] => How to Make a Splash at SXSW [inc_homepage_headline] => How to Make a Splash at SXSW [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 7 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2010-03-15 12:06:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => guides/creating-sxsw-buzz.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 8 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => FALSE [inc_activeflag] => [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => 0 [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '33531' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 33531 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [incid1] => 35462 [incid2] => 33531 [sort] => [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => How to Make a Splash at SXSW [homepage_headline2] => How to Make a Splash at SXSW [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [3127] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__SXSW-aerial-pan.jpg [img_caption] => 2009 SXSW: Aerial Image, Concert at Auditorium Shores [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 446 [img_ityid] => 0 [img_bucketref] => SXSW-aerial-pan.jpg [img_bucket_dimx] => 575 [img_bucket_dimy] => 270 [img_f1imageref] => [img_panoramicref] => SXSW-aerial-pan.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => SXSW-aerial-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '33531' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2010-03-11 15:21:42 [time_updated] => 2014-09-30 16:46:28 [id] => 3127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) [3128] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__SXSW-marquee-bkt.jpg [img_caption] => Paramount Theatre Marquee [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 447 [img_ityid] => 0 [img_bucketref] => SXSW-marquee-bkt.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => [img_pan_dimx] => [img_pan_dimy] => [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => SXSW-marquee-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT * FROM article_image INNER JOIN image ON article_image.imgid = image.id WHERE article_image.incid = '33531' ORDER BY article_image.sortorder [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2010-03-11 15:22:59 [time_updated] => 2014-09-30 16:46:28 [id] => 3128 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) Article Object ( [inc_foreignid] => [inc_title] => How to Make a Splash at SXSW [inc_headline_prefix] => [inc_headline] => How to Make a Splash at SXSW [inc_homepage_headline] => How to Make a Splash at SXSW [inc_homepage_headline_ab_test] => [inc_lander_headline] => [inc_sharing_headline] => [inc_twitter_headline] => [inc_column_name_override] => [inc_reference_name] => [inc_custom_byline] => [inc_typid] => 7 [inc_autid] => [inc_deck] => [inc_homepage_deck] => [inc_lander_deck] => [inc_sharing_deck] => [inc_image_caption_override] => [inc_show_feature_imageflag] => [inc_pubdate] => 2010-03-15 12:06:00 [inc_promo_date] => [inc_custom_pubdate] => [inc_meta_keywords] => [inc_custom_additional_description] => [inc_filelocation] => guides/creating-sxsw-buzz.html [inc_override_url] => [inc_custom_header] => [inc_custom_css] => [inc_custom_javascript] => [inc_display_videos_as_playlistflag] => [inc_autoplay_videoflag] => [inc_display_video_at_bottomflag] => [inc_hide_video_prerollflag] => [inc_clean_text] => [inc_code_only_text] => [inc_notepad] => [inc_toolbar_text] => [inc_read_more_override] => [inc_show_read_moreflag] => [inc_custom_sidebar_head] => [inc_sidebar_adcodeflag] => [inc_custom_sidebar] => [inc_custom_footer] => [inc_full_width_footerflag] => [inc_show_pinboardflag] => [inc_staid] => 8 [inc_premiumflag] => [inc_newsworthyflag] => FALSE [inc_standoutflag] => FALSE [inc_evergreen_contentflag] => [inc_homepage_riverflag] => [inc_comment_alert] => [inc_copyeditedflag] => FALSE [inc_activeflag] => [inc_hide_bucket_imageflag] => [inc_hide_article_sidebarflag] => [inc_hide_commentsflag] => [inc_show_social_linksflag] => [inc_prtid] => [inc_canonical_url] => [inc_serid] => 0 [inc_registration_requiredflag] => [inc_use_narrow_navflag] => [inc_no_cacheflag] => [inc_eopid] => [inc_tracking_pixel_url] => [inc_custom_adzone] => [inc_imu_style_image_overrideref] => [inc_imu_style_image_override_ab_testref] => [inc_tile_tracking_pixel_url] => [inc_alchemyupdatetime] => [owner_admid] => [inc_f1temp] => [inc_alchemyentityxml] => [inc_alchemykeywordxml] => [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT pho_name FROM photographer WHERE id = 446 [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => [time_updated] => [id] => 33531 [sortorder] => [tbl] => article [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [incid1] => 35462 [incid2] => 33531 [sort] => [largeformat] => FALSE [baseurl] => http://www.inc.com/ [timestamp] => [homepage_headline] => How to Make a Splash at SXSW [homepage_headline2] => How to Make a Splash at SXSW [homepage_deck] => [lightfeatureimage] => FALSE [imagelist_primary] => Array ( [3127] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__SXSW-aerial-pan.jpg [img_caption] => 2009 SXSW: Aerial Image, Concert at Auditorium Shores [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 446 [img_ityid] => 0 [img_bucketref] => SXSW-aerial-pan.jpg [img_bucket_dimx] => 575 [img_bucket_dimy] => 270 [img_f1imageref] => [img_panoramicref] => SXSW-aerial-pan.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => SXSW-aerial-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT pho_name FROM photographer WHERE id = 446 [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2010-03-11 15:21:42 [time_updated] => 2014-09-30 16:46:28 [id] => 3127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => [img_phoid_nameref] => SkyHigh Photography ) [3128] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__SXSW-marquee-bkt.jpg [img_caption] => Paramount Theatre Marquee [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 447 [img_ityid] => 0 [img_bucketref] => SXSW-marquee-bkt.jpg [img_bucket_dimx] => 336 [img_bucket_dimy] => 336 [img_f1imageref] => [img_panoramicref] => [img_pan_dimx] => [img_pan_dimy] => [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => SXSW-marquee-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT pho_name FROM photographer WHERE id = 446 [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2010-03-11 15:22:59 [time_updated] => 2014-09-30 16:46:28 [id] => 3128 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) [featureimage] => http://www.inc.com/uploaded_files/image/575x270/SXSW-aerial-pan_3127.jpg [featureimageX2] => http://www.inc.com/uploaded_files/image/1150x540/SXSW-aerial-pan_3127.jpg [smallfeatureimage] => http://www.inc.com/uploaded_files/image/640x290/SXSW-aerial-pan_3127.jpg [featureimageObj] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__SXSW-aerial-pan.jpg [img_caption] => 2009 SXSW: Aerial Image, Concert at Auditorium Shores [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 446 [img_ityid] => 0 [img_bucketref] => SXSW-aerial-pan.jpg [img_bucket_dimx] => 575 [img_bucket_dimy] => 270 [img_f1imageref] => [img_panoramicref] => SXSW-aerial-pan.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => SXSW-aerial-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT pho_name FROM photographer WHERE id = 446 [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2010-03-11 15:21:42 [time_updated] => 2014-09-30 16:46:28 [id] => 3127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => [img_phoid_nameref] => SkyHigh Photography ) [f1image] => http://www.inc.com/uploaded_files/image/385x240/SXSW-aerial-pan_3127.jpg [f2image] => http://www.inc.com/uploaded_files/image/100x100/SXSW-aerial-pan_3127.jpg [f3image] => http://www.inc.com/uploaded_files/image/50x50/SXSW-aerial-pan_3127.jpg [f0image] => http://www.inc.com/uploaded_files/image/SXSW-aerial-pan_3127.jpg [f2imageObj] => Image Object ( [img_foreignkey] => [img_reference_name] => __DO NOT USE__SXSW-aerial-pan.jpg [img_caption] => 2009 SXSW: Aerial Image, Concert at Auditorium Shores [img_alt_text] => [img_custom_credit] => [img_custom_meta_data] => [img_phoid] => 446 [img_ityid] => 0 [img_bucketref] => SXSW-aerial-pan.jpg [img_bucket_dimx] => 575 [img_bucket_dimy] => 270 [img_f1imageref] => [img_panoramicref] => SXSW-aerial-pan.jpg [img_pan_dimx] => 575 [img_pan_dimy] => 270 [img_light_imageflag] => FALSE [img_tile_override_imageref] => [img_skyscraperref] => [img_sky_dimx] => [img_sky_dimy] => [img_super_panoramicref] => [img_gallery_imageref] => [img_full_screen_ref] => SXSW-aerial-pop.jpg [img_custom_cropref] => [img_full_text] => [img_tags] => [img_notes] => [img_gettyflag] => FALSE [dbObj] => MDB2_Driver_mysql Object ( [string_quoting] => Array ( [start] => ' [end] => ' [escape] => \ [escape_pattern] => \ ) [identifier_quoting] => Array ( [start] => ` [end] => ` [escape] => ` ) [sql_comments] => Array ( [0] => Array ( [start] => -- [end] => [escape] => ) [1] => Array ( [start] => # [end] => [escape] => ) [2] => Array ( [start] => /* [end] => */ [escape] => ) ) [server_capabilities_checked] => 1 [start_transaction] => 1 [varchar_max_length] => 65532 [db_index] => 1 [dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connected_dsn] => Array ( [phptype] => mysql [dbsyntax] => mysql [username] => inccom [password] => b4Fjf2jaFLfc [protocol] => tcp [hostspec] => MYDB [port] => [socket] => [database] => [mode] => ) [connection] => Resource id #7 [opened_persistent] => [database_name] => sitecontent [connected_database_name] => sitecontent [connected_server_info] => 5.5.38-35.2-log [supported] => Array ( [sequences] => emulated [indexes] => 1 [affected_rows] => 1 [summary_functions] => 1 [order_by_text] => 1 [transactions] => 1 [savepoints] => 1 [current_id] => emulated [limit_queries] => 1 [LOBs] => 1 [replace] => 1 [sub_selects] => 1 [triggers] => 1 [auto_increment] => 1 [primary_key] => 1 [result_introspection] => 1 [prepared_statements] => 1 [identifier_quoting] => 1 [pattern_escaping] => 1 [new_link] => 1 ) [options] => Array ( [ssl] => [field_case] => 0 [disable_query] => [result_class] => MDB2_Result_%s [buffered_result_class] => MDB2_BufferedResult_%s [result_wrap_class] => [result_buffering] => 1 [fetch_class] => stdClass [persistent] => [debug] => 0 [debug_handler] => MDB2_defaultDebugOutput [debug_expanded_output] => [default_text_field_length] => 4096 [lob_buffer_length] => 8192 [log_line_break] => [idxname_format] => %s_idx [seqname_format] => %s_seq [savepoint_format] => MDB2_SAVEPOINT_%s [statement_format] => MDB2_STATEMENT_%1$s_%2$s [seqcol_name] => sequence [quote_identifier] => [use_transactions] => 1 [decimal_places] => 2 [portability] => 127 [modules] => Array ( [ex] => Extended [dt] => Datatype [mg] => Manager [rv] => Reverse [na] => Native [fc] => Function ) [emulate_prepared] => [datatype_map] => Array ( ) [datatype_map_callback] => Array ( ) [nativetype_map_callback] => Array ( ) [lob_allow_url_include] => [bindname_format] => (?:\d+)|(?:[a-zA-Z][a-zA-Z0-9_]*) [max_identifiers_length] => 64 [default_fk_action_onupdate] => RESTRICT [default_fk_action_ondelete] => RESTRICT [DBA_username] => [DBA_password] => [default_table_type] => ) [wildcards] => Array ( [0] => % [1] => _ ) [as_keyword] => AS [warnings] => Array ( ) [debug_output] => [in_transaction] => [nested_transaction_counter] => [has_transaction_error] => [offset] => 0 [limit] => 0 [phptype] => mysql [dbsyntax] => mysql [last_query] => SELECT pho_name FROM photographer WHERE id = 446 [fetchmode] => 1 [modules] => Array ( ) [destructor_registered] => 1 [_debug] => [_default_error_mode] => [_default_error_options] => [_default_error_handler] => [_error_class] => PEAR_Error [_expected_errors] => Array ( ) ) [time_created] => 2010-03-11 15:21:42 [time_updated] => 2014-09-30 16:46:28 [id] => 3127 [sortorder] => [tbl] => image [fields] => [application_path] => /public_web_sites/www.inc.com/reflex/ [core_application_url] => http://www.inc.com/ [error] => Array ( [0] => Problem initializing. A method for "incid" does not exist. [1] => Problem initializing. 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A method for "incid" does not exist. [1] => Problem initializing. 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A method for "incid" does not exist. [1] => Problem initializing. A method for "imgid" does not exist. ) [sort] => ) ) ) How to Stand Out at Fashion Week | Inc.com