If you don't keep improving your site on a regular basis, you may as well be serving sales prospects day-old doughnuts or sending out holiday cards in January. Want to hold the attention of your Web audience? Pay attention to your site. Here's a roundup of our favorite articles to help you make improvements.
All Web hosts are not created equal. Inc.com's technology columnist Anne Stuart describes how to evaluate Web hosts and to choose the one that's best for your business.
Everyone likes to link to other sites because, well, that's what you do on the Web. But having too many links -- or outdated links that don't work -- will distract and dismay your visitors.
Hardly anybody really likes reading online. No surprise there, since so many websites are so poorly written. Here are easy ways to make your Web words more reader-friendly.
Blogging has been popular with teens, geeks, and flamboyant extroverts for years, but today, it's garnering more attention from businesses as a way to connect with customers and prospects.
The blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray.
To take the last article a bit further, good content brings back customers. Second-rate editorial and graphics will send them away faster than an e-mail chain letter. Here's how can make your site full of the former.
There are a distressing number of typo-ridden, grammatically incorrect Web sites out there. Stand out by showing your potential customers that you pay attention to detail.
If you don't treat visitors like they are the only person in cyberspace, don't expect them to stick around. And personalization doesn't need to be expensive.
E-commerce may be changing the rules of business, but most of the traditional laws of marketing still apply. Here's how to plan for the long-term success of your site.
