In a perfect virtual world, building your Web site would be cheap and easy. Updating and maintaining it wouldn't take much effort. And, of course, you would make money.
Ah, were it that easy.
Practical and profitable Web sites are hard to come by. If you're not careful, your Web site can become a financial drain. But crafty entrepreneurs sidestep the potential money pit and bootstrap well-oiled sites whose start-up and maintenance costs don't dwarf potential returns. These entrepreneurs devise clever ways to build their sites on the cheap. They take advantage of low-cost marketing strategies to get the word out. And they use free and almost free tools to keep their sites running smoothly.
Here are more tips on how to improve your site without spending a fortune.
When Jackie Monticup discovered that foot traffic to her store, the Magic Trick Shop, was beginning to disappear, she decided to take the business online. Here's her 12-step program to building an e-commerce website.