You've surfed a million Web sites, but now it's your turn to jump into the fray with a site for your business. Where do you start? First know what you want to accomplish with your Web site. Will it sell product? Promote your services? Act as a gateway to other resources? With a business purpose in hand, you can move on to developing a site that will attract users and generate customers.
Start with the best practices of The Best Small-Business Web Sites in America from Inc's annual Web Awards competition. Those stories will provide you with inspiration and ideas for creating a winning Web site. Then move on to this roundup of articles, which provide advice on the nuts and bolts of building your own Web presence.
The first thing you'll need is a catchy address for your new Web site.