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E-mail Marketing

 

Despite the enormous influx of spam to our inboxes, e-mail still reigns as an effective marketing tool. E-mail newsletters, in particular, can particularly pack a punch, allowing you to not only discuss recent developments at your company, but also offer meaningful content and provide your business with a voice.

Here, Inc.com shares its best material from Inc. magazine, workz.com and marketingprofs.com, on how to create e-mail marketing messages and newsletters that produce results. Use the tips to beef up your own online marketing efforts.

Basic Tips for Smart E-Mail Marketing

Caught in the Crossfire
Marketers who rely on e-mail are getting zapped by aggressive new spam filters. To circumvent them, some companies are going retro, others super techno.
In E-mail Marketing, Consumers Weed Out the Weakest Links
It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates.
5 Tips to a Ringing E-mail Tone
The best advice in setting the tone for your business e-mail is to write in a tone that is closest to the way you would speak to your reader in person.
How to Start a Mailing List
Create and manage e-mail lists with these guidelines.
E-Mail Newsletters: Formats That Work
Keep visitors coming back to your site with these e-mail newsletter formatting tips.
14 Common-Sense E-Mail Marketing Rules
Fight the good fight against spam, and stay on the right side of the law.
5 Tips to a Ringing E-mail Tone
The best advice in setting the tone for your business e-mail is to write in a tone that is closest to the way you would speak to your reader in person.
The Problem with Direct E-Mail
Devise a smart e-mail marketing plan.
Seven Nitty-Gritty Tips to Publish a Monthly E-newsletter
Has publishing your e-mail newsletter become a chore? Then use these seven tips to put some pizzazz back into the process.

Canning Spam and Other Dilemmas

How can I use e-mail marketing without "spamming" potential customers?
Marketing guru Jay Conrad Levinson discusses effective e-mail marketing techniques.
Solving the Opt-in/Opt-out Debate
It's time to adopt a one-to-one system that protects customers' privacy and adds to company coffers.

Tools and Techniques for Better E-Mail Marketing

Publishing E-Mail Newsletters
In this excerpt from Poor Richard's E-mail Publishing, the author discusses software options for distributing your newsletter.
How Much Will Your E-mail Campaign Cost?
If you're planning to outsource your entire e-mail campaign, here are some guidelines to help you better plan your budget.
Measure Your E-Mail Marketing Results
Learn how to measure response rates to e-mail marketing.

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