Loyal customers are a powerful ally. As you will learn, they can generate new business with the accolades they share about your product or services. They can be instrumental in getting and keeping a product stocked on shelves.
Want the voice of your satisfied customers to be heard? Read the articles in this Inc.com Guide to Customer-Driven Marketing. They contain ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing.
- Need Help? Don't Call Us
- Online peer forums boost customer satisfaction while cutting costs.
- New Business from Old Clients
- Before you spend a fortune trying to drum up new business, get in touch with former customers. This entrepreneur and small-business columnist has suggestions for starting a contact program.
- Successful Retail Strategies
- A trip to a nail salon prompts ideas any small retailer can and should use to increase business.
- Street Smarts: Your Good Name
- There's nothing more important than having a good business reputation. And the best people to help you get one are your competitors, veteran entrepreneur Norm Brodsky argues.
- Get Business to Come to You
- Employ these four suggestions for building your business through referrals.
- Case Study: Taking on Procter
- Grassroots-marketing efforts have created passion for this company, and fiercely loyal customers are instrumental in getting and keeping its product stocked on the shelves of large chains.
- A Little Help from Your Friends
- A satisfied client can be your best sales rep. Here are some pointers for helping customers "sell" for you.
- Milking Customer Loyalty
- Word of mouth can be a powerful tool for building customer loyalty.
- The Word Is Out
- For this entrepreneur, one cold call led to a word-of-mouth publicity blitz.
- Inspire People to Talk about You
- These tips will get your satisfied customers talking about you.
- A Do-It-Yourself Customer Panel
- Do you want to put some bang into your market research without spending the big bucks? Try conducting your own customer panel.
- Will They Bite?
- By using Web customers as a focus group, Bite Shoes received feedback that saved the company money.
- The New Market Research
- Companies are using untraditional market-research methods to find out what customers want.
Friday: Customer's Point of View