Today, competition is fierce, and customers have more options than ever -- a tough combination for smaller companies trying to gain market share. Read the articles below for tactics and case studies for improving customer-service for profit and gain.
CEO Norm Brodsky argues that pride is the most powerful force in your business. Here's a look at how business owners stimulated pride -- and a companywide obsession in customer service, in the process.
Martha Rogers, a specialist in customer-service management and an Inc Web Awards 2000 judge, gives pointers on how small businesses can reach the level of customer service practiced by large companies.
How good are you at transforming a dissatisfied customer into a satisfied one -- even when you messed up? Customer-service consultants Peggy Morrow & Associates offer tips for a turnaround and gives an example of service recovery in action.
Making customers happy is the key to keeping them, says Lillian Vernon, the founder of one of the country's premier direct-mail businesses. Vernon's success has proved that the building blocks of customer happiness are selecting the right products, being honest with customers, and welcoming communications between the company and its customers. She offers five suggestions for integrating those into your salesmanship.