Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniques. If you're a savvy online marketer, you understand and incorporate these new tactics as you develop a marketing strategy to reach your target audience. Otherwise, your site will struggle in cyberspace.
With content that ranges from how-to advice to entrepreneurial case studies, this guide will help you forge alliances, implement e-mail marketing and discover traffic-building strategies that work. The end result: a stronger online marketing campaign.
Here are some great articles that will give you a general overview of what can be done to market your business via the Internet. Check them out and then dive deeper into the different methods outlined below.
It's affordable and fast, but you have to do e-mail marketing well to make the sale. Use these articles to help beef up your e-mail marketing efforts.
From running contests to viral marketing to banner ads, Inc.com shares numerous ways you can spread the word about your company on the Web.
Team up with other Web site to increase traffic to your site.
Get personal. Use these tactics to target individual customers on the Web.
Find inspiration for creating your own Web marketing strategy in these stories from past Inc. Web Award winners.