If you don't keep improving your site on a regular basis, you may as well be serving sales prospects day-old doughnuts or sending out holiday cards in January. Want to hold the attention of your Web audience? Pay attention to your site. Here's a roundup of our favorite articles to help you make improvements.
Make Sure Everything Clicks
- The Perfect Host
- All Web hosts are not created equal. Inc.com's technology columnist Anne Stuart describes how to evaluate Web hosts and to choose the one that's best for your business.
- Checklist: Monitor Your Web Site's Performance
- Discover what aspects of Web site performance are critical to your e-commerce success.
- Make Sure Your Web Site's Working for You
- Internet logjams losing you sales? Speed up your site with these smart strategies.
- Weed Out Your Weak Links
- Everyone likes to link to other sites because, well, that's what you do on the Web. But having too many links -- or outdated links that don't work -- will distract and dismay your visitors.
- Site Maintenance Utilities
- Here's an overview of various HTML checkers, which can help ensure that your Web-site visitors have an error-free experience on your site.
Content Is King
- Writing Well on the Web
- Hardly anybody really likes reading online. No surprise there, since so many websites are so poorly written. Here are easy ways to make your Web words more reader-friendly.
- Traffic Magnets
- With imagination and a clear sense of their customers, Earth Treks and Merriman Capital Management keep their Web visitors coming back for more.
- Blogging for Business
- Blogging has been popular with teens, geeks, and flamboyant extroverts for years, but today, it's garnering more attention from businesses as a way to connect with customers and prospects.
- When Blogs Go Bad
- Blogs can be a great marketing tool. But when they bite back, it's all about damage control.
- Blog Rules
- The blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray.
- The Top 10 Things You Should Know Before You Blog
- Three business blogging experts share their best tips for getting started in the blogosphere.
- Don't Focus on the Razzle-Dazzle
- Flashy graphics and shock-wave downloads do not a successful site make. Content is what really brings back customers.
- Create Your Own Web Content
- To take the last article a bit further, good content brings back customers. Second-rate editorial and graphics will send them away faster than an e-mail chain letter. Here's how can make your site full of the former.
- Proofread Your Content
- There are a distressing number of typo-ridden, grammatically incorrect Web sites out there. Stand out by showing your potential customers that you pay attention to detail.
Know What Your Users Want, and Give It to Them
- The Survey Says...
- Want to know what consumers think? Put down the comment cards and poll them online instead.
- The Skinny on Survey Software
- With more than 100 online polling software packages to choose from, picking the right one can be tricky. Here, three options to suit various needs.
- May I Help You
- New live-chat software helps Web merchants convert browsers into buyers.
- Live Aid
- There are scores of live-chat vendors, and finding the right one can be tricky. Here are three options to suit your various needs.
- Capture, Capture, Capture
- How to make every visit to your website a marketing goldmine.
- Pumping Your Visitors for Information
- Improving your site means getting inside the heads of your users. Here's how you can do it without seeming like a telemarketer calling at dinnertime.
- Come In. I've Been Expecting You
- If you don't treat visitors like they are the only person in cyberspace, don't expect them to stick around. And personalization doesn't need to be expensive.
Building Your Brand in Cyberspace
- Building Brands on the Web: An Old Game with New Rules
- E-commerce may be changing the rules of business, but most of the traditional laws of marketing still apply. Here's how to plan for the long-term success of your site.