Loyal customers are a powerful ally. As you will learn, they can generate new business with the accolades they share about your product or services. They can be instrumental in getting and keeping a product stocked on shelves.
Want the voice of your satisfied customers to be heard? Read the articles in this Inc.com Guide to Customer-Driven Marketing. They contain ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing.