Marketing on the Web

Oct 23, 2000

The Basics of Online Marketing

Here are some great articles that will give you a general overview of what can be done to market your business via the Internet. Check them out and then dive deeper into the different methods outlined below.

Building Brands on the Web: An Old Game with New Rules: Building a brand on the Web is all about building a relationship with customers.

Marketing a Low-Budget Service Site: Here are some do-it-yourself tactics for marketing your Web site.

Nine Ways to Market Your Site for Pennies: More ways to market your business on the Internet.

E-mail Marketing

It's affordable and fast, but you have to do e-mail marketing well to make the sale. Use these articles to help beef up your e-mail marketing efforts.

Caught in the Crossfire: Marketers who rely on e-mail are getting zapped by aggressive new spam filters. To circumvent them, some companies are going retro, others super techno.

In E-mail Marketing, Consumers Weed Out the Weakest Links: It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates.

5 Tips to a Ringing E-mail Tone: The best advice in setting the tone for your business e-mail is to write in a tone that is closest to the way you would speak to your reader in person.

How to Start a Mailing List: Create and manage e-mail lists with these guidelines.

E-Mail Newsletters: Formats That Work: Keep visitors coming back to your site with these e-mail newsletter formatting tips.

14 Common-Sense E-Mail Marketing Rules: Fight the good fight against spam, and stay on the right side of the law.

5 Tips to a Ringing E-mail Tone: The best advice in setting the tone for your business e-mail is to write in a tone that is closest to the way you would speak to your reader in person.

The Problem with Direct E-Mail: Devise a smart e-mail marketing plan.

Seven Nitty-Gritty Tips to Publish a Monthly E-newsletter: Has publishing your e-mail newsletter become a chore? Then use these seven tips to put some pizzazz back into the process.

How Can I Use E-Mail Marketing Without "Spamming" Potential Customers?: Marketing guru Jay Conrad Levinson discusses effective e-mail marketing techniques.

Solving the Opt-in/Opt-out Debate: It's time to adopt a one-to-one system that protects customers' privacy and adds to company coffers.

Publishing E-Mail Newsletters: In this excerpt from Poor Richard's E-mail Publishing, the author discusses software options for distributing your newsletter.

How Much Will Your E-mail Campaign Cost?: If you're planning to outsource your entire e-mail campaign, here are some guidelines to help you better plan your budget.

Measure Your E-Mail Marketing Results: Learn how to measure response rates to e-mail marketing.

Search Engine and Link-Building Strategies

Increasing Web-Site Traffic: It's hard to make money on the Internet, but increasing the number of visitors to your Web site could help boost your online sales and visibility.

How can I effectively submit my Web site to search engines?: Concerns about how often a site should be submitted to search engines and whether it's worth paying for listings prompted an Inc.com user to e-mail us. Jakob Nielsen replies.

Should You Outsource Your SEO Campaign?: If you are considering keeping your search engine optimization campaign in-house, keep these tips in mind.

Make Keyphrases Work for You: Optimizing a Web site for high rankings means finding keyphrases most relevant to the site. But what happens when the most relevant keyphrases are not the ones people search out?