- E-Communication Strategies
- These five tips for online communications strategies will pump up your public-relations efforts.
- PR Homework: Study Mailing Lists
- Improve your public relations campaign by monitoring discussion lists and e-mail newsletters.
- Online Public Relations Tools
- Here are several online tools for getting the word out about your product or service.
- Niche for Success
- The owner and editor of Search Engine Watch answers questions about Web site promotion.
- Pump Up Your Internet PR
- Want to jazz up your online public relations campaign without breaking the bank? Consider these six suggestions.
- Viral Marketing: Worth Catching
- Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines between friends.
- An Ad Model That Works
- Why an imaginative, sound advertising model has made Healthcommunities.com consistently profitable.
- Banner Ad Real Estate: Look Before You Leap
- Before purchasing ad space on a Web site, always take the following items into consideration.
- The Tested Eight-Step Banner Ad Campaign
- How to find, choose, and buy the right places to run your banner ads.
Team up with other Web site to increase traffic to your site.
- Start a Sales-Based Affiliate Program
- Through an affiliate program, collegerecruiter.com acquired new customers without incurring marketing expenses.
- Starting an Associate Program
- Thinking of setting up a program to reward Web sites that send customers to your site? Do your homework first.
- Use an Affiliate Program to Snag New Customers
- Setting up an automated referral system on your site can attract more customers.
- Hot Tip: Web Site Promotion
- Companies can promote the launch of a new Web site by publicizing the premiere at another site known to be frequented by their target customers.
One-to-One Marketing
Get personal. Use these tactics to target individual customers on the Web.
- One-to-One Marketing on the Web
- To make real use of the Internet, the key is to work with the customers you already have.
- Come In. I've Been Expecting You
- Personalizing your Web site doesn't have to lead to personal bankruptcy. Here's how inexpensive tools can make every site visitor feel like an audience of one.
- Are Personalization and Privacy Really at Odds?
- As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows.
Success Stories
Find inspiration for creating your own Web marketing strategy in these stories from past Inc. Web Award winners.
- Paradise Found
- A lawyer's Web site brought new customers to his business. More important, it also brought balance to his life.
- Traffic Magnets
- With imagination and a clear sense of their customers, Earth Treks and Merriman Capital Management keep their Web visitors coming back for more.
- Web Awards 2000: Marketing
- The winning companies in the Marketing category of the 2000 Inc. Web Awards lure customers with enticing deals and ease of use.
