With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information—from online research to focus groups to counting customers. To help you meet your target market's needs, we've put together a collection of our best market-research articles and resources.
What's market research? And why must you do it? Here are two articles that offer a general overview on the topic.