If you want finicky, capricious Web users to come back, keep improving their experience. This inc.com guide takes you through the essentials of sprucing up your Web site.
Get ideas on generating referrals, using references, and stimulating word-of-mouth marketing to build your business with the Inc.com guide to Customer-Driven Marketing.
With consumer privacy a contentious issue, it's especially important to be up front with your customers about your privacy policy and to make good use of the data they willingly provide.