Market research, strategic planning, using surveys and focus groups, analyzing customer demographics to develop a marketing plan as part of a solid business plan for management of small business.
With consumer privacy a contentious issue, it's especially important to be up front with your customers about your privacy policy and to make good use of the data they willingly provide.
The Internet will soon be the Grand Central Station of business, and getting a seat on the gravy train means implementing a smart e-commerce strategy now. We've got some basic ticketing instructions.
