Pricing can be a challenge to entrepreneurs at any stage of the business cycle -- whether you're setting prices for the first time, raising or lowering existing prices, or determining how to react to the unsteady economic climate. Overprice, and you risk losing business to competitors. Underprice, and you may inadvertently devalue your offerings.
Inc.com will help you tackle the pricing issue -- we've compiled strategies, advice, and techniques that have served other entrepreneurs well.
When Inc. 500 CEO Daniel Gould first went into business, he offered his customers "the Wal-Mart attitude: rock-bottom prices all the time." But at the end of the day, he didn't have much to show for it.