A guide to effective market research, from online research to focus groups to counting customers.
What's market research? And why must you do it? Here are two articles that offer a general overview on the topic.
Research plays a key part in knowing which of your new business ideas will fly in the marketplace.
You don't need big bucks to do a little research. Swipe these strategies from successful CEOs and marketing experts.
Want to know if your next product will fly? Ask existing customers and recruit prospective ones to let you know.
Target your market with a thorough knowledge of whom it comprises.
Snoop around competitor's sites, stores, and customers to help develop your edge.
Learn from the mistakes other CEOs have made when it comes to market research.