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Recent How I Did It Articles

How BaubleBar Undercuts the Competition

Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de...  Watch video


How To Go Up Against Apple and Microsoft

In the race to get Internet TV shows and movies into the living room, Boxee co-founder Idan Cohen notices unanticipated advantages of being the (much) smalle...  Watch video


The Man Taking Magnolia Bakery Global

Steve Abrams bought Manhattan's Magnolia Bakery in 2007. Now he's got big expansion plans, with stores in New York, L.A., Dubai & beyond.  Watch video


Minding Jazz's Main Stage

The biggest names in jazz have flocked to a basement in New York City's Greenwich Village: Lorraine Gordon's The Village Vanguard. Here's how she did it.  Read more


How A 27-Year-Old Leads Her Family's Business

Ashley Fina is the third generation at the helm of Michael C. Fina, the Fifth Avenue retailer and employee-recognition company. She talks about how she and h...  Watch video


This Investment Advisory Upstart Manages $20 Billion

Elliot Weissbluth, CEO of HighTower Advisors, has raised $165 million to pluck high-end investment advisors from established brokerage firms--and away from i...  Watch video


Deepak Chopra's Daughter on Work-Life Balance

Mallika Chopra describes how her father's well-being techniques served her, especially as she launched her own company, Intent, a social network.  Watch video


Carol's Daughter Founder Lisa Price Lets Go of the Reins

Lisa Price, CEO of Carol's Daughter, talks frankly about how she transitioned from mixing beauty products in her kitchen to helming a team of experts who do ...  Watch video


What's Your Exit Strategy?

Four-time entrepreneur Joe Apprendi talks about exiting three companies and how his latest--Collective, a New York online advertising firm--could be his home...  Watch video


Reinvigorate a Failing Business

Turnaround specialist Howard Tullman talks about how to bring about change--and avoid needing it in the first place. Plus, why you need employees who don't b...  Watch video


Lessons Learned: Making a Market in Foreign Exchange

Kevin Millien, COO of Boston Technologies, talks about how he co-founded a software company that connects two participants to do online foreign exchange trad...  Watch video


How I Did It: Rachel Ashwell, Shabby Chic

Rachel Ashwell was a single mother when she opened her first Shabby Chic boutique in Santa Monica, California. Then the financial crisis hit.  Read more


Lessons Learned: Become a Serial Entrepreneur

Dan Ushman and Zak Boca co-founded SingleHop, which manages web servers dedicated to particular clients, after selling MidPhase, another web hosting company ...  Watch video


Lessons Learned: A Veteran Owner's Battle Plan

Frank Campanaro, CEO of Trillacorpe Construction, steered his company through a 15-month investigation that almost put it out of business.  Watch video


Lessons Learned: Selling Health

Shazi Visram, founder and CEO of HappyBaby, created a health conscious baby food brand to make a positive difference in the lives of children and parents.  Watch video


Lessons Learned: Making Charity Sexy

charity:water founder and CEO Scott Harrison tells the story of how he went from being a nightclub promoter to building one of the fastest growing charities ...  Watch video


Lessons Learned: Partnership Pays Off

Michael Palatnek and David Stutz Co-Founders of C2C Outdoor have found success through the combination of their unique skill sets.  Watch video


How I Did It: Hartley Peavey of Peavey Electronics

Hartley Peavey couldn't cut it as a guitarist, so he did the next best thing: He built Peavey Electronics, maker of rock 'n' roll's best-loved amplifiers.  Read more


Lessons Learned: Learning to Lead

OrangeSoda founder and CEO Jay Bean discusses the responsibilities of being a CEO and creating a workplace that combines productivity and fun.  Watch video


Lessons Learned: Pushing Through Pressure

Tekscape founder and owner David Smith uses his experience as an engineer and his belief in his business to manage pressure and his employees.  Watch video


Lessons Learned: Conquering Scaling

Birchbox co-founders Hayley Barna and Katia Beauchamp share how they manage scaling their quickly growing beauty discovery service.  Watch video


Lessons Learned: Making Tough Choices

Gene Gray, president of Innovative IDM talks about the challenging decision he made to survive the recession and the need for balance between work and home.  Watch video


Lessons Learned: Leading the Runway

Rent The Runway co-founders Jennifer Hyman and Jennifer Fleiss make as many mistakes as possible as quickly as possible--and then analyze them to figure out ...  Watch video


Lessons Learned: Seeing What Sticks

Someecards co-founder and CEO Duncan Mitchell talks about how he and his team decide which of 20 ideas are worth trying.  Watch video


How I Did It: Lessons Learned—When Things Go Viral

BuzzFeed founder and CEO Jonah Peretti talks about how an e-mail exchange with Nike led to his idea for promoting social content across the Web.  Watch video


How I Did It; Lessons Learned: Jack Cohen-Martin, DynamicVideo

DynamicVideo founder and COO Jack Cohen-Martin discusses how he evolved his core customer base during the recession.  Watch video


What It’s Like…to Wait Out an Interminable Non-compete

After Hotels.com founder Bob Diener sold to IAC in 2003, he went to kite-surf camp in Costa Rica. And when his five-year non-compete was up he launched getar...  Read more


How I Did It: Sandra Green, n-Link Corporation

n-Link Corporation founder Sandra Green discusses how creating an employee stock ownership plan gave her employees more incentive to stay at their current jobs.  Watch video


How I Did It: Johnny LeHane, WAKA Kickball

WAKA Kickball co-founder Johnny LeHane talks about building longer term relationships with his customers--and learning to ask for help.  Watch video


How I Did It: Barry Hartzberg, Satory Global

Barry Hartzberg, describes how he created a comfortable family feeling at Satory Global, the management and consulting IT firm he co-founded.  Watch video


How I Did It: Tom Gimbel, The LaSalle Network

Tom Gimbel, CEO and founder of The LaSalle Network, talks about how he successfully led his staffing firm through the recession.  Watch video


Out of the Coma. Back to the Office.

Rob McGovern is the same driven entrepreneur he was before his horrific car accident. Except that now his brain works differently.  Read more


How to Raise $1.2 Million in Venture Capital

Drew Houston literally didn’t know what to do with his first million dollars.  Read more


How to Handle Crazy Demand

Robert Croak, creator of Silly Bandz, remembers life at the center of a craze.  Read more


Breaking Through Stereotypes

Bethenny Frankel has 120 million reasons to feel vindicated.  Read more


How to Stay at No. 1

Niklas Hed is a little intimidated by his own success.  Read more


What to Do When You're Fired From the Company You Started

Jeffrey Hollender, co-founder of Seventh Generation, says he wasn’t just cut loose; he was set free.  Read more


Learning to Communicate With Employees

Cal McAllister’s staff was unhappy and confused, and he had to take responsibility.  Read more


Coping With a Natural Disaster

Corey Russ’s business was nearly destroyed by a tornado--but that didn’t mean he couldn’t help his neighbors.  Read more


Surviving a Really Bad Year

Everything that could go wrong for Greg Nemeth did. He and his company survived.  Read more