Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
Hiring an Advertising Agency
How Not to Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
5 Reasons to Build an In-House Creative Team
It's tempting to take creative responsibilities off your shoulders and hand it over to an agency, especially when you're growing. Here's why I decided to build an internal team instead. Read more
Choosing an Ad Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Read more
Buying Your First Ad
A look at smart ways to get your feet wet in print, broadcast, and online media. Read more
Recent Hiring an Advertising Agency Articles
Smart Questions: What to Look For in an Ad Agency
Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days. Read more
TV Advertising for the Rest of Us [Video] 
Small businesses are running commercials on ESPN and MTV for a few hundred dollars. Staff writer Darren Dahl explains how. Watch video
How to Select an Ad Agency
Jay Conrad Levinson offers suggestions on choosing an agency that fits your needs. Read more
10 Questions to Ask before Choosing an Ad Agency
Ask yourself these 10 questions and choose an ad agency that meets your business's needs. Read more
What to Look For in an Ad Agency
Use this checklist to define what you need from an ad agency. Read more
Advertise Wisely: Less Can Be More
Advertise Wisely: Less Can Be More. The fact that you don't have the budget to support half-page newspaper ads doesn't mean you should resign yoursel... Read more
