Hiring an Advertising Agency


Smart Questions: What to Look For in an Ad Agency

Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days.

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Advertise Wisely: Less Can Be More

Advertise Wisely: Less Can Be More. The fact that you don't have the budget to support half-page newspaper ads doesn't mean you should resign yourself to obscurity. In fact, since the newspaper usually stacks, or "pyramids," ads with the largest on the bottom, small ads often wind up with at least one side touching editorial copy.

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How to Select an Ad Agency

Jay Conrad Levinson offers suggestions on choosing an agency that fits your needs.

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10 Questions to Ask before Choosing an Ad Agency

Ask yourself these 10 questions and choose an ad agency that meets your business's needs.

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What to Look For in an Ad Agency

Use this checklist to define what you need from an ad agency.

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