Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.
Let's take a look at some of the key updates.
A word of caution: Facebook seems to be locked in a constant battle with privacy advocates--frequently when Facebook rolls out a new advertising opportunity, it draws the ire of privacy advocates whose pressure ultimately forces a change in the advertising. So just evaluate each new opportunity with these expectations in mind.
Twitter first started offering its advertising options in 2010 with Promoted Tweets, Promoted Accounts and Promoted Trends which later rolled out to Twitter's mobile platform.
Since then, it has conducted a few custom campaign experiments like teaming with American Express to pay with hashtags, but the biggest recent news in Twitter advertising came with its announcement this month that it has launched an API to allow brands to multi-manage and target promoted tweets.
Back in 2010, I wrote a column on LinkedIn's booming advertising business, and things really haven't slowed down since. Including the advertising developments since then, LinkedIn has...
YouTube also now offers a self-serve AdWords for Video solution, first announced last April.
Curious about the most popular YouTube ads? Check out its new Ads Leaderboard, which might help you craft your next video ad.
Regardless of the platform, you can be assured that as each social media network continues to try to monetize itself, more and more advertising options will arise. Trying to keep up with all the changes can be a job unto itself, so stay tuned!