It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all."
Oh, how times change.
A newly released study by Vocus and Duct Tape Marketing now finds that for 77% of small and medium-size businesses (or SMBs), social media accounts for 25% or more of total marketing efforts.
That change may explain another data point: A May 2012 study by Constant Contact found that social media is the No. 1 marketing activity that small businesses need help with. (Survey respondents also said that social media was the fourth most effective marketing activity for their organizations, with Facebook as the most effective tool.)
The new Vocus/Duct Tape research offered some other, deeper findings about smaller firms and social media. For example:
Here is what business owners believe about social media:
A few interesting nuggets emerged in the way small firms are using social media.
The Vocus/Duct Tape Marketing study concludes that 84% of SMBs plan to increase their spend on social media, mainly because 78% said social media "has helped a great deal."
In addition to investing more in social media, future plans include using more social media sites, sharing more, engaging more, hiring more help and spending more time on and in social media.
Do your social media plans differ from this study's findings? Share your thoughts by commenting below.