If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.
I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?”
At bottom your website is a marketing tool. For many businesses, it’s the only source of business. If done right, it can be a major part of yours.
Here’s my quick-hit list of the top dos and don’ts before you get started: