How Indiegogo Stumbled Into Intentional Company Culture
Indiegogo founder Danae Ringelmann talks about how she learned the importance of deliberate culture on both people and profits, and how other companies can benefit as well.
EVOLUTION Some may deride a focus on culture as soft, but it's crucial to the long-term success of your business.
PERFORMANCE The best-performing companies are places where employees love to work.
INTENTION If you're not intentional about building your company culture, it will build itself--and that's a bad thing.
CLARITY The best exercise that Danae Ringelman took from business school was asking herself why, over and over.
MISSION The one place you don't want diversity: your company values.
AUTHENTICITY As your company grows, you need to clarify and revisit your values and behaviors.
FEEDBACK Danae Ringelmann recalls an important conversation with her mother about sticking to her values.
TOUGH DECISIONS Once you realize you've hired the wrong person, don't drag it out.