1. Inside Box's Finances

Box, the enterprise cloud and collaboration service run by Inc.'s 2013 Entrepreneur of the Year, Aaron Levie, is getting closer to going public. On Monday, the company publicly filed its S-1 documents, revealing that Box is strong on revenue, weak on profit--a common trend in recent tech IPOs. --Inc.com

2. Challenging the Affordable Care Act

On Tuesday the Supreme Court will hear arguments in two cases in which privately held family businesses are taking on the Affordable Care Act. The owners of both Hobby Lobby and Conestoga Wood Specialties don't have a problem with offering insurance that covers most forms of birth control, but they aren't willing to cover emergency contraceptives or IUDs. Keep an eye on the outcome of these cases.--Washington Post 

3. Business Lessons From the NFL

Mark Cuban, during an interview with ESPN, said that the NFL is breaking "rule No. 1 of business" by expanding into different nights of the week. "Pigs get fat, hogs get slaughtered. When you try to take it too far, people turn the other way. I'm just telling you, when you've got a good thing and you get greedy, it always, always, always, always, always turns on you," Cuban says, estimating the NFL has 10 years before it folds.--ESPN 

4. If It Worked on Meryl Streep...

How do you get Meryl Streep to open your email? "I always find the content line YOU makes people open up fast," says Tina Brown, founder of next month's Women in the World Summit, who just so happened to get Streep on board. "Nothing is more fascinating to people than themselves." The next best advice is to make your subject line as short and direct as possible--remember, coy headlines are a turnoff and your reader's time is valuable.--Wall Street Journal

5. The Case for Being Brief

A forthcoming study from Notre Dame shows that the longer a company's annual report, the more volatile its market performance. Even for private companies, there's a lesson in there about keeping things simple for your stakeholders.--Quartz

6. Beware Store Stalking

Several startups are developing technologies to help retailers find out information about customers while they're shopping in their stores. But as useful as these technologies may appear, be careful about using them: In a survey, 77 percent of respondents said they find in-store tracking unacceptable.--Fortune

7. The Elusive Cool Factor

Google announced a partnership with Luxoticca, the makers of Oakley and Ray-Ban glasses, to create Google Glass enabled spectacles "that straddle the line between high-fashion, lifestyle, and innovative technology." While neither company has much detail about what exactly these glasses will look like, the news raises an interesting question: Can you co-opt coolness? Google is about to find out.--Engadget