HydraMedia -- Advertising & Marketing, inc5000 Article

Newsletters

Business Advice

Departments

No. 10 HydraMedia

Beverly Hills, CA

Year	2007
Industry	Advertising & Marketing
Founded	2001
Growth	6,030.8%
2003 Revenue	$702,500
2006 Revenue	$43.1 million
Employees	40
Website	www.hydranetwork.com

Ranked No. 1 in the Top Companies in Los Angeles-Long Beach-Santa Ana, CA
Ranked No. 2 in the Top Companies in Advertising & Marketing

What it does: Matches advertisers like Kraft with a network of affiliated website publishers including MySpace.

Why it's growing: HydraMedia pays websites generous rates for carrying the ad campaigns it distributes and gives online publishers flexibility in running ads that work best on their sites. The growing network built using this approach has attracted advertisers, who pay Hydra only for results (a sale or lead generated) rather than per click.

What's noteworthy: In 2007, HydraMedia decided to ban incentive marketing tactics, where users are enticed with prize offers to click on ads, because the quality of customers captured is poor.

Read this company's extended IncBizNet profile.

<< Previous Company | The List | Next Company >>