[x+1] -- Advertising & Marketing, inc5000 Article

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No. 973 [x+1]

New York, NY

Year	2007
Industry	Advertising & Marketing
Founded	1999
Growth	362.6%
2003 Revenue	$3.6 million
2006 Revenue	$16.5 million
Employees	63
Website	www.xplusone.com

Ranked No. 74 in the Top Companies in New York-Northern New Jersey-Long Island, NY-NJ-PA
Ranked No. 86 in the Top Companies in Advertising & Marketing

What it does: Provides online-marketing services, including "continuous optimization," a proposed next iteration of search-engine optimization (SEO).

Why it's growing: If SEO was once cutting-edge, continuous optimization could be the next frontier. "SEO is limited. There are only so many key words you can buy," says Toby Gabriner.

What's noteworthy: [x+1] claims to produce a 50% to 100% increase over a customer's previous conversion rate.

Read this company's extended IncBizNet profile.

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