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No. 94 Simplicity Group Springville, UT

	Year	2008
	Industry	Business Services
	Founded	2002
	Growth	1,982.7%
	2004 Revenue	$207,361
	2007 Revenue	$4.3 million
	Employees	60
	Website	www.SimplicityGroup.com

What it does:
Simplicity Group is a Web application development company that creates software and processes designed to help small businesses nationwide sell products and services on the Internet.

Why it's growing:
After years spent in product development, the company was able to begin the sales process. Proprietary Web applications focusing on eBay markets were well received, and were successfully expanded into other e-commerce businesses.

What's noteworthy:
The company helps employees develop new business ideas into money-making products. An employee-designed project launching this summer, To Go Entertainment, allows people to upload localized videos, like recordings of local high school football games, ballet recitals, and school plays, for others in the community.