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No. 211 Hydra Beverly Hills, CA

	Year	2008
	Industry	Advertising & Marketing
	Founded	2003
	Growth	1,189.1%
	2004 Revenue	$5.4 million
	2007 Revenue	$69.3 million
	Employees	60
	Website	www.hydranetwork.com

What it does:
Matches advertisers like Kraft with a network of affiliated website publishers including MySpace.

Why it's growing:
Hydra pays websites generous rates for carrying the ad campaigns it distributes and gives online publishers flexibility in running ads that work best on their sites. The growing network built using this approach has attracted advertisers, who pay Hydra only for results (a sale or lead generated) rather than per click.

What's noteworthy:
In 2007, Hydra decided to ban incentive marketing tactics, where users are enticed with prize offers to click on ads, because the quality of customers captured is poor.