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No. 732 Planet Fitness Dover, NH

	Year	2008
	Industry	Health
	Founded	1992
	Growth	472.0%
	2004 Revenue	$8.5 million
	2007 Revenue	$48.5 million
	Employees	107
	Website	www.planetfitness.com

What it does:
It is a low-price/high-value health club chain with more than 230 franchised clubs in 29 states and 320 more locations in development.

Why it's growing:
Planet Fitness' explosive growth is due to a unique business model that has drawn comparisons to that of Southwest Airlines. Its cost structure is very low--eliminating under-utilized extras while providing stylish facilities and great equipment.

What's noteworthy:
The company has branded its clubs "the judgement-free zone". Its core customers are first-time and occasional gym users who can relax without the intimidating atmosphere so common in some other clubs.