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No. 3,725 Natural Way Lawn & Tree Care Lake Orion, MI

	Year	2008
	Industry	Consumer Products
	Founded	1991
	Growth	83.7%
	2004 Revenue	$2.1 million
	2007 Revenue	$3.9 million
	Employees	46
	Website	www.naturalwaylawn.com

What it does:
Fertilizes lawns and sprays trees for single family homeowners around Detroit.

Why it's growing:
CEO Keith Fetzner poured every cent of profits into marketing for the last four years, an effort now paying off. Techniques include print, telemarketing, radio, direct mail and search engine optimization.

What's noteworthy:
During the winter, field technicians join the sales crew and the company switches into marketing mode to avoid layoffs.

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