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No. 3,725   Natural Way Lawn & Tree Care   Lake Orion, MI

Year 2008
Industry Consumer Products
Founded 1991
Growth 83.7%
2004 Revenue $2.1 million
2007 Revenue $3.9 million
Employees 46
Website www.naturalwaylawn.com
What it does:
Fertilizes lawns and sprays trees for single family homeowners around Detroit.
Why it's growing:
CEO Keith Fetzner poured every cent of profits into marketing for the last four years, an effort now paying off. Techniques include print, telemarketing, radio, direct mail and search engine optimization.
What's noteworthy:
During the winter, field technicians join the sales crew and the company switches into marketing mode to avoid layoffs.

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