Radio Flyer

Radio Flyer's Business Model:

Radio Flyer sells the iconic children's red wagon and recently expanded its product line to include scooters, tricycles, and wagons with added features, such as seat belts, cup holders, seat backs, canopies, and padded seats. Robert Pasin, a grandson of founder Antonio Pasin, now runs the company along with his brother Paul. He attributes the company's growth to the decision to outsource manufacturing in order to concentrate on building the brand and overhauling the company culture; Radio Flyer has 30 product developers now, up from two a couple years ago. In a stroke of retroactive branding genius, the company began making tricycles 10 years ago after enough people with fuzzy memories lovingly, but mistakenly, recalled the red "Radio Flyer" tricycles of their childhoods.