Blue State Digital

Blue State Digital's business model

Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy as well as a Web-based licensed software platform to help organizations drive concrete results by building communities online. Founded by four alums of the online team for Howard Dean's presidential campaign, BSD is perhaps best known for its involvement in President Barack Obama's successful 2008 presidential campaign. In 2007, BSD co-founder, Joe Rospars, took a leave from the company to direct Obama for America's digital strategy. Powered by BSD's technology, Obama for America raised over $500 million dollars online, mobilized millions of volunteers, and built an unprecedented 13-million-person e-mail list that helped propel President Obama into office.