CustomInk

CustomInk's business model

CustomInk sells t-shirts and athletic apparel, as well as gift items such as holiday ornaments and golf balls, that customers (student groups, bands, small businesses) can customize using its online design lab. The founders are three college friends who say the company attracts employees with "heart"--the ones who get a bad feeling in the pit of their stomachs if they think they're going to let someone down and repels those who don't. CustomInk.com streams all of its customer feedback, completely uncensored and unedited, on its home page.