Pandora

Pandora's business model

An Internet radio company that creates personalized radio stations for more than 50 million listeners in the U.S. By entering favorite artists or songs, listeners can build up to 100 unique, personalized stations. Since 2000, the company's music analysts have been listening to music, one song at a time, studying and collecting details about melody, harmony, instrumentation, rhythm, vocals, and lyrics for every trackwhat it calls the Music Genome Project. Listeners can access their stations via computers, smart phones, TVs, and more than 100 other connected consumer electronic devices. Pandora filed for an IPO in February 2011.