SwarmBuilder

SwarmBuilder's business model

SwarmBuilder gathers, trains, and motivates selected brand 'influencers,' individuals who use their personal experience and deep product knowledge to increase sales by word of mouth. Through 3point5.com and ProMotive.com, it offers customized online product training for the influencers as well as opportunities to purchase the items they sell at deep discounts, and gives the brands--including New Balance, Smith & Wesson, and Gore-Tex--an easy way to track and measure the programs.