Company Profile

2011 RANKING:
#1322

The Elf on the Shelf

www.elfontheshelf.com
Marietta, GA

The Elf on the Shelf's business model

The company began when mother-daughter duo Carol Aebersold and Chanda Bell wrote the The Elf on the Shelf, a book detailing their family's traditional tale of an elf who joined the family during the holiday season to act as Santa's eyes and ears. The Elf on the Shelf grew by adding elf toys, elf-sized clothing, and other toys and gifts to its product line.

Statistics
3-year growth:
218%
2010 Revenue:
$9.9 million
2007 Revenue:
$3.1 million
Employees:
14
Employee growth:
5
Founded:
2004
Industry:
■ Retail
Industry rank:
#

Previous Inc.500|5000 Rankings

2010
Rank:
222
2009 Revenue:
$7,032,563
Employees:
17

Rank: #1322

Revenue: $9.9 million

Growth: 218%