Associate editor Nadine Heintz explains how the maker of Marshmallow Peeps, the colorful Easter candy, learned to cash in on its cult following -- and how other companies can make use of their intellectual property.
The Goods is focused exclusively on products and services for business owners. We won't ignore the latest netbook or the hottest smartphone, but we'll also examine the services, software, and Web-based tools that can help make your business succeed. NADINE HEINTZ, a senior editor at Inc., edits The Goods, as well as Quick Hits. Send suggestions, comments, and deals to firstname.lastname@example.org.