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Posted by: Kate Maloney at September 27, 2007 3:23 PM

In reference to Mike Blaine's post (09/24/07), first of all, thank you for your comments. But we would like to provide a few more details of explanation.

Costume Craze does not spam Google or any other search engines. There is no "trick" to what we do. Rather, we have sophisticated (and propriety) software, Static Advantage (staticadvantage.com), which allows us to create real static pages--not a workaround, not a trick--for our website. From an SEO standpoint, static pages are far better than dynamic. Static Advantage gives us the static-pages-edge without compromising the advantages of dynamic publishing. This is what Costume Craze (costumecraze.com) publishes its pages with.

But please understand that our publishing software and the content of the website are completely separate things. In fact, the people who manage the software are different people than those who manage the website. Or, in other words, Static Advantage does not create the content you see on Costume Craze--it only publishes the content . . . created independently of the software.

Here's a little more about how our publishing software, Static Advantage works (from its author, Matt Maloney):

"Static Advantage exists to publish content in a form that is (1) predictably simple for the spiders to crawl, and (2) efficient for the servers to deliver (less taxing/requires fewer servers). Keyword usage on the pages is not at all related to the publishing software."

Mr. Blaine speaks of violating Google rules--specifically websites that "keyword spam." Costume Craze does not violate Google rules; it does not use keyword spam tactics. But since Mr. Blaine mentions this "dubious technique," we thought it would be good to explain more about it.

So what is keyword spam? Take, for example, many female celebrity searches. Keyword spam can be seen at the bottom of most of these search results. Be careful with some of those search results because some of the results (those that use keyword spam) could take you places you do not intend. In other words, they are out to trick you (and Google). But they will get caught (eventually) and perhaps blacklisted by Google. Legitimate websites should never attempt this tactic; it is never worth it. But rest assured that the keywords on Costume Craze's pages are always relevant to the content on that page. Never have we used (or would we ever use) keyword spamming as part of our traffic strategy.

For even more detailed information about Static Advantage (what it is, what it isn't), please visit staticadvantage.com.

Thank you!

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