Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. As a result of their groundbreaking campaigns his company has done just that. Here he'll discuss the 10 levers his firm uses to lead, rather than follow, pop culture trends.
Burlingham joined Inc. in 1983. An editor at large, he is the author of Small Giants. Burlingham is also the co-author with Norm Brodsky of The Knack; and the co-author with Jack Stack of The Great Game of Business.
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