Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. As a result of their groundbreaking campaigns his company has done just that. Here he'll discuss the 10 levers his firm uses to lead, rather than follow, pop culture trends.
Published on: Sep 26, 2008
Learn from and be inspired by Icons of Entrepreneurship at the Iconic Tour 2015, presented by Inc. and CNBC, starting May 19th in Chicago.