Marketing Drives Pop Culture
Featuring Alex Bogusky
Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. As a result of their groundbreaking campaigns his company has done just that. Here he'll discuss the 10 levers his firm uses to lead, rather than follow, pop culture trends.
Last updated: Sep 26, 2008
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