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Marketing Drives Pop Culture


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Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. As a result of their groundbreaking campaigns his company has done just that. Here he'll discuss the 10 levers his firm uses to lead, rather than follow, pop culture trends.

Last updated: Sep 26, 2008

BO BURLINGHAM | Staff Writer

Burlingham joined Inc. in 1983. An editor at large, he is the author of Small Giants. Burlingham is also the co-author with Norm Brodsky of The Knack; and the co-author with Jack Stack of The Great Game of Business.




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