Ido Leffler, Co-founder of Yes To Carrots
BY Tim Berry
The entrepreneur behind the popular San Francisco-based natural skincare line, Ido Leffler talks about building a team, raising capital, and running a global business.
Ido Leffler, co-founder of Yes To..., a health and beauty company producing natural, organic products. Ido answers viewer questions about launching a successful global consumer brand. In this part: starting from customer need; origins of the "Yes To Carrots" name; being picked up by a major retailer.